Starwood is now transferring all top management to China for more than a month

American hotel giant Starwood has decided to move its global headquarters to China for six weeks starting today. The goal is to put the company's top management – ​​the CEO Frits Van Paasschen and a dozen of his closest collaborators – in direct contact with one of the most promising markets in the world and where Starwood already has 70 hotels, this year it aims to open a hotel every 15 days and has a pipeline of 90 new structures against 33 in the US. The interest in China and other emerging markets means that 80% of the new projects in the chain are taking shape outside the borders of the United States. Starwood, which has chains such as Sheraton, Le Meridien, W, St. Regis and Westin among its brands, entered the Chinese market in 1985 with a Sheraton in Beijing where the only Chinese were the employees of the structure. Today, Van Paasschen explained in an interview with the Wall Street Journal, 60% of the clientele of Starwood hotels in China is made up of tourists and local businessmen.