Our identity is worth less than a dollar. Much less. To be precise, the simplest information (age and gender) is sold at a price of $0,0005 per person. Almost given away. The Financial Times investigation into the personal data market has revealed how much our lives, in terms of information being traded, are actually worth very little.
The sellers of our personal profiles are companies that specialize in prying into other people's lives. They collect information on our sensitive and non-sensitive data, on our tastes and preferences, on the contacts we surround ourselves with, on our aspirations and ambitions. They package up info about us all and then sell it. The more we are, the more these companies earn.
It all happens in America, where privacy is considered almost zero. In Italy the situation is, fortunately, very different: the lobby of the "Washington system" has bitter enemies in Italy and will hardly have an easy time in wanting to bring a little America to the boot. A bit of that America that, however, hardly anyone likes. A bit of that America that at least makes us reflect on the high price we pay (our identities) when we surf the Internet.
