The road show for the public offer of sale of Salvatore Ferragamo shares has started today. The Florentine group has therefore embarked on the path that will lead it to transform itself from a traditional family business into a company listed on the electronic market of Piazza Affari. The first stage of the meetings is scheduled for today in London, then it will be the turn of Milan. The offer provides for the sale of approximately 25% of the share capital: 10% of the package for sale will be aimed at the general public in Italy, while 90% will be aimed at institutional investors in Italy and abroad. The offer period, which began today, will end on June 23rd. Applications for membership by the general public must be presented for minimum quantities of 500 shares or multiples thereof, without prejudice to the allotment criteria.
The plan to list the company chaired by Ferruccio Ferragamo, the eldest of Salvatore's six children, who about 90 years ago had achieved success in Hollywood as a shoemaker to the big stars, dates back to a few years ago. The choice, linked above all to the desire to facilitate the generational handover of the family (now in its fourth generation), began with the arrival of Michele Norsa as managing director, who was also entrusted with the task of starting the process for landing on the price list. The international crisis and the turbulence of the markets then forced to postpone the times. In the meantime, Peter Woo, a Chinese entrepreneur who has long been a partner of the Florentine maison in distribution in Asia, has become a shareholder. While one of the Ferragamo brothers, Massimo, has come out.
