Arriving Oakley Meta, the new line of smart glasses with artificial intelligence by Essilor Luxottica e MetaPlatformsThe collection will be available in the summer 2025, with a base price of $399, while a limited edition will be in pre-order from July 11th at $499. Here's everything you need to know about the new Oakley Meta sunglasses, their high-tech features, and where they'll be available.
Oakley Meta: Essilux and Meta's New AI Smart Glasses
Oakley Meta represents a new category of Performance AI Glasses born from the collaboration between EssilorLuxottica and Meta, after the success of Ray-Ban Meta, the world's best-selling AI smart glasses. The product combines iconic Oakley design with advanced Meta artificial intelligence and Prizm lenses, designed to enhance the visual experience of athletes and enthusiasts in every situation.
Pricing and Availability: When and Where to Buy Oakley Meta
The first model, Oakley Meta Hstn, will be available in Pre-order July 11th for $499, with exclusive details such as 24k gold finishes and Prizm polarized lenses. The collection happens will be released during the summer starting from 399 dollarsThe glasses will be marketed in different countries, including the United States, Canada, United Kingdom, Ireland, France, Italy, Spain, Austria, Belgium, Australia, Germany, Sweden, Norway, Finland, Norway, and Denmark. It is also expected to expand to Mexico, India, and the United Arab Emirates by the end of the year.
Oakley Meta: Functionality and Technological Innovations
The Oakley Meta Hstn represents the first model of the collection and introduces important technological innovations. Among these, the possibility of Record Ultra HD 3K video, a higher resolution than the traditional Full HD 1080p, which allows you to capture sharp and detailed images. Thanks to the open ear speakers integrated into the frame, users can listen to music and podcasts without isolating themselves from their surroundings. battery It has a duration increased by 40%, providing up to 8 hours of continuous use and 19 hours of standby time. The case of portable charging provides up to 48 hours of additional battery life, even on the go.
Advertising campaign with Patrick Mahomes and Kylian Mbappé
For the launch of the new line, Essilux and Meta have chosen two well-known faces from the world of sports: Patrick Mahomes, quarterback and three-time Super Bowl MVP, and Kylian Mbappé, soccer world champion. The two ambassadors will support the global visibility of the product, which will also be featured at sporting events such as Fanatics FanFest on June 20 and UfcInternational Fight Week from June 25 to 27.
Comments
“Oakley Meta represents the next major milestone in our journey into wearables. With Oakley’s design and Meta’s innovation in artificial intelligence and spatial computing, we are redefining the industry,” said Rocco Basil, chief wearables officer of EssilorLuxottica.
"For 50 years we have been pushing the limits of what is possible, driven by the obsession of tackling challenges that still have no solution. Together with Meta we are redefining the boundaries of reality. This is just the first chapter of a new era in the world of sports", he added. Caius Amato, global president of Oakley.
“We are proud of the success of Ray-Ban Meta and are excited to extend our collaboration with Oakley, the most iconic eyewear brand in the world of sports performance,” concluded Alex Himel, vp of wearables by Meta.
