The advertising market is still declining. Indeed, in January, the data on investments recorded a drop of 2,8% on an annual basis to 440,4 million euros, after the -4% recorded in December. This was announced by the usual report drawn up by Nielsen, according to which, among the media, television reported a growth of 1,6%, thus remaining in positive territory.
Good performance also for radio which, after +15% in November and -6% in December, reached +5% per year. In the calculation, therefore, the collapse of the press weighs negatively, with dailies falling by 15,1%, and periodicals down by 11,8%, after the -21% recorded in December. The internet was also down which, compared with the month of January 2013, reported a drop of 4,1%.
