Italians are starting to think about Christmas presents. This is also certified by Qvc, the multimedia retailer of shopping and entertainment, within a new research on Christmas shopping.
The company collected the opinions and perceptions of a sample of QVC customers aged between 18 and 74 and based on what emerged that 59% of the people interviewed feel a sense of satisfaction in giving gifts to themselves or to others. In any case, however, the main recipients of Christmas gifts will be, as per tradition, children, with 57%, followed by partners (55%), parents (49%) and friends (48%).
The choice of gift is particularly conditioned by the quality and price with figures that settle between 24 and 25%. The novelty factor, on the other hand, loses its appeal compared to last year.
As for e-commerce, many women (41%, +8% compared to 2017) say they want to use online shopping for Christmas purchases. Specifically, most (36%) will buy gifts by the Immaculate Conception. Last-minute diehards, who accounted for 2017% in 13, are only 7% this year. This data could indicate how the greater usability of retail in terms of hours, typical of online, allows customers to plan their purchases better and in time.
As far as the most popular product categories for Christmas purchases are concerned, beauty care and skincare products continue to receive the greatest support (41%), followed by make-up (30%), jewelery (26%) and small kitchen appliances (23%). Fashion is growing with a share of 23% against 21% last year.
