Mediaset's advertising sales reverse course. The group, in fact, "expects a higher collection in the month of July than that recorded in July 2012". In the note released by the Biscione it is also stated that the growth on an annual basis, the first after twenty-two consecutive declines, would be around 3%.
The news gave wings to the Mediaset stock. On a very negative day for European stock exchanges, including the Ftse Mib, Alfa shares gained 2,59% to 2,932 euros, making them one of the best in the basket.
