Ten years after the first regulation, legal online gaming in Italy is a reality taken as a model abroad, but still marked by prejudices in our country. The LOGiCO association (Lega Operatori di Gioco su Canale Online) was born precisely to promote a more in-depth knowledge of the sector, defending its legitimacy and reputation, which brings together the main companies operating in online gaming in Italy through a State concession.
LOGiCO, born precisely to promote a game that is not only fun and safe but also respectful of the rules of compliance and transparency, today takes another step forward in its commitment. Indeed, for the first time in Italy, on the occasion of the World Cup - Russia 2018 LOGiCO launched a TV campaign to raise public awareness on the issue of safe and regulated gaming. Playing online on legal platforms is a way to spend time in a pleasant and totally safe way, thanks also to the guarantee systems that operators have put in place in favor of Italian players. The claim of the campaign – "The game is beautiful as long as it is a game" – accompanies the images that refer to monitored access after registration with an identity document and the possibility of self-limiting the bet. These are just a few examples of how the online gaming experience can be a source of safe entertainment.
“LOGiCO believes that online gaming is fully entitled to present itself as a fun, totally safe and transparent gaming experience for the Italian player – comments Moreno Marasco, President of LOGiCO – Precisely from this firm conviction and the need to promote responsible gaming, the Association was born which, thanks to its expertise and shared values, such as those of transparency, responsibility and respect for the rules, stands as the most competent and important interlocutor for everyone online gaming industry stakeholders. We are therefore available to the new executive, in particular the Minister of Economic Development and Labour, Luigi Di Maio, and the Minister of Economy and Finance, Giovanni Tria, to illustrate new cutting-edge proposals to further increase player safety Italians and strengthen the role of legal gambling”.
The following are part of LOGiCO: bet365, betfair, bwin, Kambi, LeoVegas, SKS365, The Stars Group, Sky Bet, StarCasinò, Tombola, Unibet, William Hill. The spot, lasting 30'', is currently on air broadcast on Mediaset, Sky and on the Sportitalia channel. The direction of the commercial is by Alessio Fava, the production is handled by K48.
Here the spot video.
