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"Italy called": a live streaming to beat the virus

On March 13, from 6 in the morning to midnight, the biggest live streaming ever will be broadcast: 18 hours of interviews, stories and performances to raise funds to donate to intensive care – All in compliance with the fundamental rule: stay at home

"Italy called": a live streaming to beat the virus

"Stay at home” is not lost time, but an opportunity to do something extraordinary. This is the message that "Italy called” he wants to launch to our country, but also to the rest of the world, in the midst of the coronavirus emergency. Let's talk about a big one event that will be broadcast via web on March 13th and in which important personalities from the world of entertainment, culture, science and the economy will participate, obviously in compliance with the rules set by the government.

“Italy called” will be the biggest live stream of all time and will air from 6 in the morning to midnight on the site litaliariamo2020.it, on YouTube and on hundreds of other news sites and broadcasters that will make their frequencies available. Several radio and TV presenters will take turns in an 18-hour relay. As for the public, hashtags can be used to comment or ask questions live #let's-Italy e #I stay at home. It will also be possible to join the initiative by sending an email to partecipa@litaliachiamo2020.it to send audio, video and images that will be shared during the programme.

During “L'Italia chiamò” she will be promoted a fundraiser to the support of doctors, nurses and all employees of the national health system. Thanks to the collaboration of all the telephone companies, it will be possible to send a sympathetic sms to send a few euros to contribute to the cause. Alternatively, it can be done a payment to a current account made available by the Civil Protection. Details will be published on the initiative website. The proceeds will be donated in full to the intensive care unitsunder severe pressure due to the coronavirus emergency.

During "Italy called" they will be told several stories: those of teachers who are keeping schools open through technology, but also those of entrepreneurs and managers who are reinventing their companies with teleworking. In addition, moments of suspended or canceled cultural festivals, theatrical productions, concerts and exhibitions will be staged, with performances, interviews, songs and poems, all streamed from artists' homes. Because everyone, as far as possible, must stay at home.

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