At this economic stage exports represent one of the most effective solutions for maintaining and improving the competitiveness of companies, which can play a dual key role: strategy for exiting the crisis in the short term and growth and development in the medium to long term. It was then to support the internationalization of the Italian production system that the initiative was born “Italy for businesses, with SMEs heading to foreign markets”, the road show in 20 stages that Italy will go through and that for the first time will see all the subjects, public and private, of the Italian System acting together, engaged in a joint medium-term action throughout the territory. Planned by the Control Room for international Italy and sponsored by UniCredit, the road show is sponsored by the Ministry of Foreign Affairs and is promoted and supported by the Ministry of Economic Development. In addition to ICE, SACE and SIMEST, the initiative avails itself of the collaboration of Confindustria, Unioncamere, Rete Imprese Italia and Alleanze delle Cooperative Italiane, without forgetting Finest, Confagricoltura and other bodies that operate in support of the internationalization of companies.
The inaugural event, opened by a plenary session, which will be attended by experts in the export sector who will illustrate opportunities and tools, and followed by a personalized analysis of the potential of the individual participating companies, will take placeà in Biella on 27 January next, followed by stages in Bari, Milan, Cremona, Mantua, Reggio Emilia, Perugia, Naples, Siena, Potenza, Padua, Cagliari, Genoa, Monza, Rome, Catania, Ancona, Udine, L'Aquila , Reggio Calabria.
According to SACE forecasts, in the next three years, Italian exports will grow at an average rate of 7,3%. From the point of view of trading partners, the financial crisis that erupted six years ago prompted companies to seek alternative routes for internationalization, with a repositioning towards less consolidated markets: hence the shares of Made in Italy exports to some emerging Asian and Latin American markets have increased, while those relating to the Eurozone do not go beyond half of the total. And, in addition to consolidating its presence in the Old Continent, in the USA and Japan, too for 2014 the challenge for Italian companies remains that of being able to conquer the new frontier markets, which offer great opportunities but, at the same time, many risks. Here then is that you can'tò regardless of product quality, scale and financial strength, unattainable values without adequate preparation on what are the tools and opportunities for internationalization.
