All 'Art Bonus – the incentive tool for private investment in culture recently developed by the Ministry of Cultural Heritage and Activities and Tourism – is joined by the portal www.upaperlacultura.org, which for the first time sees the UPA, the Association of Companies that invest in communication in Italy, involved in cultural sponsorships, which joins other similar initiatives in the area such as the Cultural Sponsorship Desk of the Chamber of Commerce of Milan. The number of business foundations that elect culture as the primary sector of their social investments is growing.
The Award, promoted by the non-profit Committee CULTURE + BUSINESS founded by Federculture and The Round Table, thus confirming its role as a necessary observatory of these dynamics, aimed at identifying and enhancing the excellence of the collaboration between cultural operators - public and private - and supplying companies and foundations that invest in culture for their communication activities, or for institutional purposes.
To the instrument of Sponsorships and Cultural Partnerships accompanies the reality of Corporate cultural productions. Underlines Francesco Moneta, President of the CULTURE + BUSINESS Committee: 'these are interventions carried out on their own, in the cultural field, by companies and business foundations, with the awareness that culture today represents for our country not only a factor of growth and individual well-being, but also one of the engines of our development economic and social. From tourism to integration with the fashion or agro-food systems, quality cultural production reveals itself as a strategic competitive factor in which territories and companies invest. Culture, and therefore the Arts, represent one of the most sought-after employment opportunities for the younger generations'.
If the resources traditionally coming from the 'Public' – which this year at a central level stopped the disinvestment in Culture – from the Chambers of Commerce and Banking Foundations are still languishing, those deriving from the Companies acquire a decisive role, especially in territorial dynamics.
"Italy is arriving - with delay - at complete and mature awareness of the evolution of cultural sponsorships, but we think we can soon achieve a more complete development of new forms of support for the enhancement of culture, which see greater synergy between the profit and non-profit world, which we like to call "convergence"- says Anna Puccio, Secretary General of the Italian Accenture Foundation. An acknowledgment such as the CULTURA+IMPRESA Award finds its foundation in the need for increasingly interesting and innovative sponsorship projects and cultural partnerships, the result of collaborations between different subjects. Fondazione Italiana Accenture passionately supports this commitment which sees the authentic union between culture and business materialize, interpreting our Constitution in a subsidiary key: “The Republic promotes the development of culture and scientific and technical research. It protects the landscape and the historical and artistic heritage of the nation".
Participation in the CULTURA + IMPRESA Award is open to all Sponsorship and Cultural Partnership projects, and Corporate Cultural Productions, presented by public and private Cultural Operators; Central and local public administrations; Companies and Business Foundations; Non-profit organizations; communication agencies; or combinations thereof.
There are three Sections:
- SPONSORSHIPS AND PARTNERSHIPS
- CORPORATE CULTURAL PRODUCTIONS
- CORPORATE FOUNDATIONS, in collaboration with the Journal of Foundations
Applicant Projects must have started after 1 September 2014 and concluded or significantly completed in part by 30 October 2015. Projects of all categories of Sponsoring and Cultural Partnership are admitted, having as their object: Restoration and enhancement of Cultural Heritage; Museums and exhibition spaces; exhibitions; Festivals and cultural reviews; Shows or Seasons of Theater, Music, Dance; Contemporary Art Installations / Performances; Publishing activities; Productions of visual, cinematographic, audiovisual and multimedia arts; Planning to support cultural and creative industries, especially startups.
Also for the 2015 edition, participation in the CULTURA + IMPRESA Award is free.
Applicant Projects must be received by 15 December 2015 and starting from 2 November 2015 they can be sent in the following ways: PREFERABLY uploaded on the ideaTRE60 platform, thanks to which the phases of information, acquisition of the participating Projects, evaluation by the Jury, and subsequent dissemination and enhancement of the awarded and presented Projects , will be managed online, maximizing their effectiveness. Here you register on the portal from the site http://culturapiuimpresa.ideatre60.it/. Alternatively they can be sent to the email address: Premio@culturapiuimpresa.it. In any case, all Projects will be uploaded to the ideaTRE60 digital platform.
To date, ASSOCOM, ASSOREL, the Chamber of Commerce of Milan, FERPI, UPA have given their support to the CULTURA + IMPRESA 2015 Award. The partners are the Italian Accenture Foundation, Arte e Imprese/Il Giornale dell'Arte, the Giornale delle Fondazioni and TVN Media Group. The CULTURA + IMPRESA Award is sponsored by ESA – European Sponsorship Association.
The Jury of the CULTURA + IMPRESA Award is made up of representatives of the institutional and professional Partners, and of authoritative operators in the sectors of Culture and Corporate Communication. Among these, for the 2015 edition: Laura Cantoni, Researcher and Founder of Astarea; Salvatore Carrubba, President of the Piccolo Teatro Foundation in Milan and member of the Management Committee of CULTURA + IMPRESA; Mina Clemente, Head of Culture and Territorial Marketing Service - Milan Chamber of Commerce; Andrea Cornelli – Delegate for ASSOCOM/PR Hub; Giuseppe Costa, Deputy Director Department of Culture - Lombardy Region; Walter Hartsarich, former President of MUVE – Civic Museums of Venice; Giovanna Maggioni, Director General of UPA; Francesco Moneta, President of the CULTURE + BUSINESS Committee; Alessandro Pavesi – ASSOREL President; Anna Puccio, Secretary General of the Italian Accenture Foundation, Patrizia Rutigliano, President of FERPI; Catterina Seia, Director of Art and Business of the Giornale dell'Arte and the Giornale delle Fondazioni.
