Meta accelerate onartificial intelligence and is preparing to introduce new formulas of premium subscription su Instagram e Facebook, with the aim of extending the model to WhatsAppThe confirmation comes directly from the company, which has illustrated its plans to TechCrunch, explaining that the new offers They will serve to enhance users' productivity and creativity through advanced AI-based features.
The company does not intend to transform its social media into paid services. Daily use of Instagram, Facebook and WhatsApp it will remain free, while subscriptions will provide access to additional features based on artificial intelligence. These new formulas will not replace Goal Verified, which will continue to be dedicated to creators and professionals, but will be joined by the existing service with a more transversal offering, also aimed at ordinary users interested in greater control and advanced tools.
Meta: separate and customized subscriptions for each platform
Unlike other digital services, Meta will not offer a single subscription valid for all platforms. The company is testing separate solutions for each app, adapted to the different ways Instagram, Facebook, and WhatsApp are used. The goal is to understand which features have a real impact on the user experience before finalizing a commercial proposal.
The technological heart of the project is Manus, the artificial intelligence agent acquired by Meta in December for an estimated figure of around to 2 billion dollars. Unlike classic assistants, Manus is designed to act independently, completing complex tasks with minimal user intervention. Meta envisions these intelligent agents as tools capable of planning trips, creating presentations, organizing projects, and supporting creative activities directly within social apps.
The first signs of testing are already visible on Instagram, where some developers have spotted traces of a shortcut dedicated to Manus, a sign that the integration is already at an advanced stage, even if not yet officially announced.
Vibes and the freemium future of AI creativity
Alongside Manus, Meta is also working on Vibes, the AI-powered video creation experience built into Meta AI. So far available for free, Vibes could soon evolve into a freemium model: free access with monthly limits and subscription to unlock more advanced features.
The next few months will be crucial. Come on test and come on feedback Not only will the final form of subscriptions depend on user participation, but also the role artificial intelligence will play in the future of Meta's social media. The costs of technology and AI continue to rise, which is why platforms are seeking new revenue streams beyond advertising.
