The portal www.fruitnet.com back an advertising campaign initiative for fruit and other fresh food products of Italian origin. “Italy, the Beauty of Quality” is the motto of the campaign, unveiled for the first time at the “Asia Fruit Logistica” exhibition in Hong Kong.
This particular trademark is not about a single company, but rather about a promotion, created by the CSO agency and supported by a large number of Italian companies exporting food products, aimed at raising the perception of Italian products as carriers of high quality. The initiative is particularly aimed at emerging countries, starting with the huge Chinese market, where the number of consumers willing to purchase high-end imported products is constantly increasing.
http://www.fruitnet.com/content.aspx?cid=15299
