The new website of Intrapresae Collezione Guggenheim it is a platform to give voice to the commitment that each company dedicates to art and culture. “We want our companies to find continuous visibility on this platform for their social responsibility projects and thus be able to share them in an increasingly dynamic way and towards a heterogeneous audience” he says Philip Rylands, director of the museum.
In this sense the layout was studied by Hangar Design Group because it adapts to navigation on tablets and mobile devices, highlighting the news right from the homepage. The Peggy Guggenheim Collection thus dedicates to its companies a tool that allows them to tell their link with the museum, in the light of the profound commitment that for years has seen them involved in supporting the exhibition programmes, and which at the same time contributes to strengthening the identity of the Intrapresae group.
Secondo George Squinzi, Sole Director of Mapei, one of the companies in the group, "the multiplicity and variety of always new and original initiatives carried out by Intrapresae can only benefit the companies that are part of it, make them more sensitive, continuously stimulate them to find new ideas, new ideas, accompany them in their daily work”.
Undertaken and Guggenheim Collection is the first and best known project by Corporate Memberships in an Italian museum, created in 1992, a strategic partnership between the Peggy Guggenheim Collection and a group of excellent companies that share a passion for art and believe in corporate social responsibility as an innovative communication strategy. The eighteen partners support the museum, drawing from art those stimuli that can inspire corporate culture to change and to the challenges of contemporary society.
