Google wants to compete with Messenger e WhatsApp, the two little jewels of Facebook who dominate the field of messages via smartphone. The project is ambitious and the Mountain View giant has launched it to make it happen Allo, a new app that uses artificial intelligence technologies to suggest automatic responses based on user preferences.
In fact, it's not the first time that Google has tried to undermine Facebook's dominance in instant messaging on mobile: past attempts, however – Google Talk, Google Chat e Hangouts – have not had the expected success and have not undermined Messenger and WhatsApp, each of which has over a billion users.
This time, therefore, Google has chosen to play one more card, that of artificial intelligence. Together with Allo, in fact, will also debut the new intelligent digital assistant, designed to help users manage searches and complete tasks without opening separate search boxes.
THEGoogle Assistant (currently only in English) works as a virtual helper integrated into the app and is even able to make suggestions on the style of conversation.
“Google Allo – they write from Mountain View – will help you find information, make plans or express yourself more easily in chats”. Google Italia explains instead that it is "a blank canvas on which one can express oneself", and the more one uses it "the more it improves over time".
THEartificial intelligence applied to Allo will suggest to users how to make emojis and text bigger or smaller, it also has tools to personalize chat messages and to send photos and videos. The app will be available on all smartphones using Android and iOS systems.
