The convocation of the press is full Apple style, i.e. shrouded in absolute mystery. Today though at 19 Italian time it will be Mark Zuckerberg of Facebook to reveal a sensational novelty, on which there is currently no detail except the invitation, which reads as follows: “Come and see what we're building”.
Come and see what we are building. For now, the only thing that is certain is what Facebook has "built" at the beginning of 2013 on the financial markets, i.e. a +10% boom in the last four sessions on Wall Street alone, going from $29,06 to $31,76 per action. Therefore once again the threshold of 30 dollars has been exceeded, for a rally that would like to bring the title of the social network with one billion users worldwide up to the 38-dollar IPO.
So what does Zuckerberg's genius have in store? Some rumors speak of the famous smartphone in the pipeline for months now, whose operating system Facebook would like to produce to challenge Google, Apple and Microsoft. However, the hypothesis seems the boldest, also because the CEO himself declared, in the summer, that the so-called Facebook Phone "doesn't actually make much sense".
Another decidedly courageous attempt would be that of a new search engine: the audience of a billion Internet users actually allows for such an idea, which certainly would be appreciated by advertisers but much less so by Google. Also because, and this is the most suggestive rumor, in this sense there have been rumors for some time of an alliance between Facebook and Yahoo Answers to work on "search".
A third hypothesis, which in this case would lead the largest social network on the planet to compete in particular with Amazon, the most used e-shop in the world, is precisely that of the online boutique, once again strong with billions of subscribers. A small sign in this sense already came with the launch, last September through the startup Karma, of the "Gifts" application, which allows users to buy, on the occasion of their friends' birthdays, various presents at disposition. These are mostly stuffed animals, sweets, chocolate, but who knows that tomorrow they may not become DVDs, books, concert tickets and much more. We'll know in a few hours.
