Millions of Italians start their day every day with a cup of coffee. And among the many habits that we are gradually rediscovering (or that we have never abandoned, in truth) in the post-lockdown, there is also that of perhaps a coffee at the bar, or in the office with a colleague, or with friends and family.
And if this became the paradigm of the restart? What if the economy revived just like an Italian, in the morning, drinking coffee? De' Longhi, one of the best-known brands of automatic vending machines, has thought of it and for this reason it launches, from June 1st to December 31st, the Coffee Club, an initiative with which it aims to relaunch the experience of Italians, closed for months at home, inside the stores, accompanying them in the discovery of their most loved drink.
Among other things, despite the health emergency, indeed perhaps precisely because of this, the market for machines for coffee beans, the so-called automatic machines, recorded a sales value in the first quarter of 2020 equal to that of the previous year, confirming the positive trend of 2019 which saw the segment grow by +18%. De' Longhi, however, is not satisfied and wants to make contact with customers the symbol of the rebirth of a market that is true, never dies, but which still needs the so-called "experience".
Coffee Clubs are therefore digital spaces open to everyone lovers of freshly ground espresso, designed to enrich the consumer experience in stores, offering unique advantages within everyone's reach. The initiative inevitably has a commercial nature: every customer who purchases a De' Longhi automatic machine in a store adhering to the promotion will be able to discover a series of dedicated initiatives, ranging from a free 30-day trial of the coffee machine at home automatic, with the "satisfied or refunded" formula, to the extension of the additional 1-year warranty, as well as an exceptional fidelity discount on coffee supplies purchased online.
