The Spanish BBVA separates the big Italian institutions and offers a higher remuneration of current accounts. Until 31 January 2025 i current accounts in BBVA they will be remunerated at 4%, up from 2%, while for the flexible storage, which can be subscribed for from a minimum of 500 euros up to a maximum of 50 thousand euros, the interest will rise to 5% from 3% for 12 months.
“It is a choice in line with the strategy adopted since the landing in Italy”, he explains to Milano Finanza Javier Lipuzcoa, head of digital banking Italy of BBVA, which manages a total of 762,5 billion in assets, has almost 70 million customers in 25 countries and closed the first half with a net profit of 3,87 billion (+31,1% ). “We want to offer a complete and competitive proposal to guarantee the best possible service while remaining faithful to the digital universal bank model”.
In Italy it has been mentioned several times that current accounts they are paid little or nothing. And also the Bank of Italy stressed the need for higher yields on deposits.
In Italy, BBVA is aiming for 320.000 customers within the year
In Italy, the Spanish bank has attracted 250.000 customers in two years and, says Lipuzcoa, will close the year with 320.000 customers. In our country Bbva offers an account and a card zero expenses forever, accompanied by a series of digital banking services daily banking for the most part free. Then there are funding to install purchases or ask for salary up to 15 days before crediting. “Our model is based on retail and at the moment we don't want to extend it” says the manager. “In Italy we will remain a digital bank with a focus on organic growth through digitalisation, innovation and sustainability”.
