we receive e we publish the following Press release spread by Encanto Public Relations.
Winning visibility to communicate culture and communication projects. This is the objective of the fifth edition of the Fondazione Italia Patria della Bellezza 2025 call which among the 200 applications received has selected 3 cash prize winners, each of the value of 20.000 € e 23 winners of free consultancy projects in the field of communication and marketing, thanks to the collaboration with advertising and public relations agencies and companies that will "adopt" them for a year, for a total value of 700.000 €. An initiative made possible also by the collaboration with UNA, Aziende della Comunicazione Unite, an association that has over 270 members throughout Italy.
I cash prizes have been assigned to:
- Il Museum of the Present Giovanni Falcone Paolo Borsellino, which will be inaugurated on May 23, 2025 in Palermo at Palazzo Jung, is an initiative of the Falcone Foundation dedicated to the memory of the two magistrates who were symbols of the fight against the mafia. This cultural space aims to transform historical memory into an active commitment in the present, promoting the culture of legality through beauty and art in all its forms (https://www.fondazionefalcone.org/).
- The project Boat Art is a territorial and community marketing project that aims to culturally regenerate the barch of the Fonzaso plain, with the strength of imagination and poetry of the artist Ivan Tresoldi. The barch are rural structures typical of the area, used for the storage and conservation of hay, but with the abandonment of mountain agriculture they have become silent witnesses of a rural lifestyle and culture that have now been lost. The project is implemented by Dolomiti Hub and financed by Fondazione Cariverona (https://barchart.it).
- International Academy Foundation of Imola “Meetings with the Master” is one of the most prestigious schools of higher education and musical improvement in the world. Its specificity has attracted the attention of the world having collected a list of over 100 First Prizes in the major international music competitions, creating a community of students who are now acclaimed in the main concert halls. In particular, Imola Summer Music Academy & Festival is a summer event that aims to bridge the gap "from the classroom to the stage" (https://www.imolamusicacademies.org/imola-summer-music-academy-and-festival).
The winners of the communications awards will instead benefit from hours of work by professionals to develop strategies., brand identity, logos, to activate a press office and the management of social networks.
Furthermore, the EssilorLuxottica Special Award | Eyes on Art will offer to two realities the strategic consultancy of the EssilorLuxottica creative team for the development of digital content and the international visibility of cultural projects, also through the EssilorLuxottica digital screens present in Milan and New York.
This year the winners of this prestigious award are Hypermaremma and Fondazione Pistoia Musei.
Hypermaremma is an important contemporary art festival that aims to involve the Maremma, through a constellation of artistic and musical interventions in iconic places. Through the intervention of contemporary artists, invited to relate to the territory and its history, a reinterpretation of the landscape is triggered.
Pistoia Museums Foundation It is the most important museum center in the city with 4 exhibition venues, a collection of ancient and contemporary art and a lively exhibition activity. In 2025, the Foundation will complete the restoration of the Archaeological Route of the Ancient Bishops' Palace, making it accessible after years of closure.
The Foundation also relies on important partnerships such as those with RCS Academy, which in the next few months will adopt a project to submit to the students of the Master "Management of Art and Cultural Heritage" and with the monthly Bell'Italia which for this edition has awarded its special mention to Ghesc Laboratory, a medieval village whose existence has been documented since 1411. The nucleus, composed of eight buildings, has been abandoned since the early nineteenth century. With this project, the Canova Association is committed to the revitalization and development of the village, which has now become the center of activities and research on traditional architecture organized by the Foundation (https://www.canovacanova.com/ghesc-project).
Below is the pairing between each cultural reality and the corresponding communication reality that adopts it.
The National Cinema Museum of Turin – institution symbol of cinematographic culture and custodian of one of the most important international heritages, housed inside the Mole Antonelliana, symbol of the city and among the most iconic monuments in Italy – has been adopted by Reflektor, a strategic branding and design agency, for a detailed and in-depth study on the identity (https://www.museocinema.it/it).
il Municipality of Sanremo will be adopted by Publifarm, an advertising and social media agency, for a strategic city branding activity and promotion of the city's archaeological, historical, artistic and cultural heritage, entitled "From prehistoric man to the Sanremo Festival" (https://www.comune.sanremo.im.it/).
The international photography festival Cortona On The Move, now in its fifteenth edition, will be supported by the Ideama agency. The event focuses on documentary narration and contemporary and socially relevant themes (https://www.cortonaonthemove.com/).
Tembo, branding and advertising agency will adopt the Foundation for Culture Turin, institution created by the City of Turin to support and implement cultural events and initiatives of the city administration and local entities (https://www.torinosocialimpact.it/ecosistema/fondazione-per-la-cultura-torino/).
Il Municipality of Feltre and its territory, which will be supported by the PR and communication agency Studio Tiss – have always been the gateway to the Dolomites, as well as the gateway to the next Winter Olympics Milan Cortina 2026. For this occasion, the city is preparing to offer guests and tourists experiential itineraries that combine sport, landscape and food and wine (https://comune.feltre.bl.it/).
Studiowiki, communication agency will adopt the Cesare Pavese Foundation, an institution recognized for the dissemination of the work and activity of the Piedmontese intellectual, wants to promote a dialogue, a narration that is in line with the Pavese message and at the same time in tune with today's communication models (https://fondazionecesarepavese.it/).
From MAO Museum of Oriental Art, of Fondazione Torino Musei, will be handled by the communication professionals of The Branding Letters. The MAO is the custodian of one of the most important collections of Asian art in Italy and Europe, which opens up to artistic and creative activities through a complex program of artistic and curatorial residencies (https://www.maotorino.it/).
La Children's Museum Foundation, will be managed by the public relations experts of Theoria, offers highly significant exhibitions for boys and girls, unique in size and number of visitors. It is located inside the Rotonda di via Besana and is surrounded by a municipal park available to citizens. MUBA is also a founding member of Hands on! International – European Association of Children's Museums and is part of the International Council of Museums (https://www.muba.it/).
Two adoptions of Encanto Public Relations: a reconfirmation for Levi Foundation Venice Music Library which operates in the field of musicological and ethnomusicological research in the Veneto, national and European territory, also with the cataloguing and study of musical funds (https://www.fondazionelevi.it/) and a new reality, Bienno, Artists' Village 2.0, a "patron" municipality (http://www.biennoborgoartisti.com/).
The communication agency Next Different will follow the activities of theChiaravalle Milanese Abbey, among the most important Italian monastic complexes, located in Milan within the Parco Agricolo Sud Milano. Populated by the traditional Cistercian monastic community, it is a place of considerable spiritual value and a significant center from a historical, artistic and cultural point of view (https://abbaziadichiaravalle.it).
DescriVeding, a project promoted by the National Association of the Visually Impaired, is an innovative method of describing works of art and cultural heritage, created with the aim of making artistic heritage accessible to all, especially to people with visual impairments. The project is based on an approach that allows you to "see art with the eyes of the mind", offering an immersive and engaging experience (https://www.descrivedendo.it/). The professionals of Officine Digitali Italiane will communicate this extraordinary reality.
Thanks to the adoption of the Welcome agency, the project that involves NA.TUR.ARTE, the Valparina wilderness area between hospitality, art and nature, aims to revolutionize mountain tourism in Val Brembana (BG), creating an innovative link between art and nature. Funded by the Ministry of Tourism under the call for proposals “Small municipalities with a tourist vocation”, the project aims to enhance the environmental and cultural heritage of the area through immersive and sustainable experiences (https://www.visitdossena.it/).
The YOLO+ agency went to Festival of the Middle Ages, a crossroads of knowledge, which every year hosts historians, writers, artists and enthusiasts who meet to give life to fascinating lessons, debates, exhibitions and re-enactments. Each edition is built around a major theme: from European identity to the Mediterranean, from medieval dynasties to the connections between East and West, offering original keys to interpret the past and the present (https://www.festivaldelmedioevo.it/portal/).
It is adopted by SBAM, the creative agency super-powered by JAKALA, Foundation Artusi House, the first cultural center in Italy entirely dedicated to home cooking, understood not only as a daily practice but as the country's cultural and identity heritage. The Foundation works nationally and internationally to promote and enhance the gastronomic legacy left by the recognized father of Italian home cooking. (https://www.casartusi.it/it/la-fondazione).
Havas, one of the world's largest networks in the communications sector, adopts Giorgio Ambrosoli Civil Association which has been promoting the Day of Civil Virtue in Milan for years, with the aim of underlining the need for a fair, free social coexistence based on the principles of the Constitution. (https://www.associazionecivilegiorgioambrosoli.it).
Martesana Festival, instead it will have a special treatment because it is adopted by the students of the Laboratory entitled "Territorial Marketing Strategies and New Perspectives" of the Degree Course in Communication Sciences of the State University of Milan. Martesana Festival was born with the idea of becoming a fixed and "itinerant" event, touching every year a different place in the territory of the Adda-Martesana Homogeneous Zone with its 27 Municipalities. A great identity and convivial event to live and make the territory live by talking, eating and promoting local excellence together with the rich associative, entrepreneurial and institutional fabric (https://www.ecomuseomartesana.it/martesana-festival/).
For the second year in a row, the adoptions assigned to Rampello & Partners and Caleidos continue, continuing their consultancy and communication support work respectively with Swallow, Citadel of Peace and movement Poetic Renaissance.
This year, a special mention was also awarded directly by the Fondazione Italia Patria della Bellezza to the project “Do you want to become a Seeker of Enchantment?” proposed by the State Scientific High School “Arcangelo Scacchi” of Bari. The project has been able to combine in an exemplary way the beauty of culture, the search for knowledge and the emotional growth of young people, stimulating reflection on the emotions and beauty that surrounds us.
