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Anna Pagani from Generali Italia wins the Generali Global Advisor Excellence Contest 2025.

The award celebrates Generali's top consultants worldwide, highlighting excellence in consulting, customer loyalty, and innovation. The 2025 edition also recognized social commitment.

Anna Pagani from Generali Italia wins the Generali Global Advisor Excellence Contest 2025.

we receive e we publish the following Press release spread by Generali.

Anna Pagani, coming from Generali Italia, won the 2025 edition of the Global Advisor Excellence Contest (GAEC), the award that celebrates the Generali's best consultantsFor the seventh consecutive year, over 160.000 agents from all over the world entered the competition, while the 300 Top Champions were celebrated yesterday in Mallorca.

The aim of the initiative, launched in 2017, is to encourage Generali consultants from different countries to inspire each other, share their knowledge and experiences, and celebrate their respective successes. To reward the constant commitment and excellence of its agents, the Group annually seeks out better and more innovative profiles based on specific criteria, including production growth, excellence in consulting, multi-holding customer loyalty, and digitalization, all elements at the heart of Generali's “Lifetime Partner” strategy.

The 2025 edition also recognized agents who distinctively promote the activities of the Generali's The Human Safety Net Foundation, to support vulnerable families with young children and the integration of refugees through employment and entrepreneurship.

Isabelle Conner, Generali's Group Chief Marketing & Customer Officer commented: “The Global Advisor Excellence Contest celebrates Generali's advisors who act as true Lifetime Partners for the Group's 71 million clients. We are proud of our advisors around the world, who offer innovative and personalized solutions with exceptional service. By further strengthening our advisory model through digitalization, we remain at our clients' side to help them build a more secure and sustainable future. Congratulations to Anna Pagani for her extraordinary achievement, and thank you to all our advisors—trusted guides for our clients in over 50 countries.”

One of the strategic priorities of the “Lifetime Partner 27: Driving Excellence” plan is excellence in customer relationships. In this direction, Generali continues to strengthen its commitment as a Lifetime Partner, focusing on an excellent customer experience across all channels and tailor-made solutions to meet constantly evolving needs. This is based on robust investments in advanced technologies, enhancing the productivity of the distribution network through digital tools, advanced CRM systems, and ongoing training programs.

In addition, theuse of Artificial Intelligence, including generative, further simplifies claims management and helps improve service quality.

During 2025, Generali also launched the new global brand platform and a advertising campaign, “Here. Now,” which focuses on the passion and dedication of the Consultants Group's distribution network and its ability to create valuable connections with clients.

The Generali Group

Generali is one of the largest insurance groups and integrated asset management services worldwide. Founded in 1831, it is present in over 50 countries, with total premium income of €95,2 billion and €863 billion in assets under management in 2024. With approximately 87 employees worldwide and 71 million customers, the Group boasts a leading position in Europe and an increasingly significant presence in Asia and Latin America. At the heart of Generali's strategy is a commitment to being a Lifetime Partner to its customers, through innovative and personalized solutions, an excellent customer experience, and a global and digitalized distribution capacity. The Group has fully integrated sustainability into all its strategic decisions, with the aim of creating value for all stakeholders and building a more equitable and resilient society.

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