Bper accelerates digital transformation and, together with Mastercard, launch a new permanent cashback program integrated directly into the bank's app. The goal is expand the function of electronic payments, transforming them from simple tools for completing a transaction into a gateway to offers, financial benefits, and personalized services.
The initiative is aimed at holders of Mastercard cards issued by Bper and aims to connect an audience of approximately six million customers with one million companies offering goods, services, and experiences.
How Bper Cashback Works
The program will be available in the Lifestyle section of the Bper App. Inside, customers will be able to browse exclusive offers and receive automatic cashback when making purchases at participating merchants.
The technology made available by Mastercard will also allow process customer preferences who have given their consent, so as to offer promotions more in line with their habits and interests. Each payment can therefore translate into a financial benefit, without requiring separate procedures from the normal purchasing experience. Bper thus aims to strengthen customer relationships through immediate and recurring benefits. This choice responds to a growing demand for customized services. According to data reported by the bank, 47,5% of Italian consumers recognize the value of more convenient and personalized solutions, while 47% appreciate suggestions relevant to their needs. Furthermore, 57% say they are willing to share personal information in exchange for more advantageous offers and terms.
A digital bridge between customers and businesses
Cashback isn't just a new service for consumers. Bper intends to ensure the program will become a channel too through which member companies will be able to reach a large and qualified community, increase their visibility and develop new business opportunities.
The bank thus takes on the role of meeting point between supply and demand, with customers able to obtain a financial return on their daily spending and merchants able to offer products and services to a select audience based on their preferences.
"We're building a new way of banking. Payment is no longer just the final act of a purchase, but becomes the access point to an ecosystem capable of connecting people and businesses," he commented. Maurice Lisi, Head of Digital Business, Marketing & Payments at Bper Banca, “with Mastercard, we have transformed this vision into a simple and fully integrated experience within our App, making technology and payments tools for shared relationships and growth. Our private customers can get concrete value From their daily choices, our client companies can open up to new relationships and business opportunities. This way, the client is supported not only in financial matters but also in their everyday lives."
Bper accelerates digital banking
The launch of cashback is part of the most Bper's broad modernization plan, which includes investments in digitalization, cloud computing, artificial intelligence, and cybersecurity. The strategy aims to make banking services more accessible, personalized, and secure, while preserving the value of the human relationship with customers. For Mastercard, the agreement responds to changing consumer habits and the growing demand for simpler, more personalized shopping experiences.
"Consumer expectations are changing rapidly. Today, people are looking for seamless, personalized, and secure purchasing experiences that offer solutions that simplify their daily lives," he noted. Luke Courts, Mastercard's Country Manager for Italy. The collaboration with Bper, Corti concludes, is part of Mastercard's commitment to building "a data-driven ecosystem where customers and merchants can benefit from new growth and loyalty opportunities."
