L'Oréal shares, OR share prices on the stock exchange

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ISIN code: FR0000120321
Sector: Non-durable consumer goods
Industry: Personal/Family Care

Le actions L'Oréal SA are listed on the Euronext Paris index with the ticker OR.

See the share price history on Euronext Paris

Company Description

L'Oréal is a French company that operates in the cosmetics sector.

It is based in Clichy, near Paris.

L'Oréal is the main leader and the first company by turnover in the beauty and cosmetics sector.

The group is present in over 130 countries. Its products are marketed through large-scale distribution, e-commerce, hairdressers, pharmacies, supermarkets and select shops. It sells skincare, hair care products, make-up products, colouring, perfumes and accessories and more.

It has 40 production sites worldwide and approximately 88.000 employees of which 25% work in France.

The L'Oréal group is divided into 4 operating divisions: professional products, products for the general public, luxury products and active cosmetics.

It owns over 500 brands. Among the main brands there are:

• Oreal Paris
• Lancôme
• Elvive
• Maybelline
• NYX Cosmetics
• Garnier
• CeraVe
• AcneFree
• Kérastase
• Kiehl's
• Vichy
• AmbiMatrix Essentials
• La Roche-Posay
• Shu Uemura Cosmetics

L'Oréal shares have been listed on the Paris Stock Exchange since 1963. Today they are part of the index Euronext. It has secondary shares in various squares including the Milan Stock Exchange.

THEshareholders, as at 31 December 2020, is composed as follows:

• Bettencourt family, 33,17%
• Nestle, 23,20%
• International Institutional Investors, 29,60%
• French Institutional Investors, 7,87%
• Individual Investors, 4,59%
• Employees, 1,57%

Among institutional investors, the major shareholders I'm:

• Norges Bank Investment Management, 1,06%
• Fundsmith LLP, 0,073%
• Baillie Gifford & Co., 0,65%
• Blackrock Advisors, 0,47%

L'Oréal has one 9,5% equity stake in Sanofi, a French pharmaceutical company.

L'Oréal shares have grown steadily over the years. They reached their all-time high on November 4, 2021, trading at €408,25 per share.

The major revenues come from skincare products (almost 40%). The sector with the highest turnover is that of mass-consumption cosmetics (41,8%) followed by luxury ones (26,4%).
Geographically, the largest revenues come from Asia-Pacific (35%), Western Europe (26,8%), North America (24,7%), Eastern Europe (6%) and the rest of the world (7,5, XNUMX%).

In the 2020 turnover was 27,99 billion euros (a decrease of 4,1% compared to the previous year) with a net profit of 3,56 billion (-5% compared to 2019).

The slogan of the group is «Parce que je le vaux bien (Because I am worthy)».

Economic and financial analysis of the company

L'Oréal was born in 1907, when Eugene Schueller, French chemist found a formula for dyeing hair. He begins to sell his product to hairdressers in Paris.
In 1919 he created his own company, the Société Française de Teintures Inoffensives pour Cheveux (Safe Hair Dye Company of France).

In 1936 the company became a SARL (limited liability company) and in 1939 an SA (limited company), assuming its current name, L'Oréal.

Over the years it has made numerous acquisitions.
The first occurred in 1928 when he bought the soap factory Monsavon which allowed him to enter the shampoo industry.

Schueller remained at the head of the company until his death in 1957. Management passed into the hands of Francois Dalle. Schueller's daughter, Liliane Bettencourt (surname taken from her husband) inherited the company's shares from her father. Liliane Bettencourt was the richest person in France and the richest woman in the world. She was considered the second most powerful woman in the world after Alice Walton and one of the most influential personalities. He held the majority stake in L'Oréal until his death in 2017 when the shares passed to his family.

In 1961 Monsavon was sold to Procter & Gamble and are captured i Garnier and Roja brands.

In the sixties hair care products and shampoos were launched. The Elvive, Möelle di Garnier and Florèal products are born. The Kerastase line is introduced.

In 1963 the company was listed on the Stock Exchange.

In 1964 L'Oréal buys Lancôme, a luxury cosmetics company.

In 1973 he entered the pharmaceutical field with the purchase of Synthelabo. Various mergers over the years have led to the birth of the current pharmaceutical company Sanofi. L'Oréal has a 9,5% stake in Sanofi.

In 1974 Nestle buys 49% of L'Oréal shares from Liliane Bettencourt.

In 1984 the cosmetic activities of the Warner Communications, for 146 million dollars.

In 1996 he took control of Maybelline, famous US cosmetics company.

In 2002, L'Oréal and Nestlé signed an agreement for the creation of the company INNÉOV Laboratories. The goal was to develop the international market for food supplements for cosmetic purposes. The company was 50/2014 owned by L'Oréal and Nestlé. The project will be closed in XNUMX.

In 2006 he acquired the famous chain The Body Shop, producer of animal rights and fair trade products for 562 million dollars.

In January 2014 finalizes the acquisition of China's leading beauty brand Magic Holdings for 840 million dollars.

In February 2014, L'Oréal buys back 8% of its shares from Nestlé for €3,4 billion. Nestlé's stake (which has already decreased over the years) went from 29,4% to 23,20%.
Over the year buy from Shiseido the brands Carita e Decléor for 227,5 million euros and the brands NYX Cosmetics, Niely Cosmeticos Group, Carol's Daughter.

In 2016 he acquired a perfume house Cologne workshop and the American cosmetics brand IT Cosmetics for $1,2 billion. Take over management Les Thermes of Saint-Gervais-les-Bains and brand licensing Saint Gervais Mont Blanc.

In 2017 he detects CeraVe, AcneFree e Ambi from Valeant for $1,3 billion and sells The Body Shop to Natura Cosmetics, a Brazilian company, for 1 billion euros.

In March 2018, L'Oréal acquired the Canadian company ModiFace, world leader in artificial intelligence applied to beauty. Renew the license agreement with Giorgio Armani until 2050 and also announces the worldwide license agreement for the brand's fragrances and cosmetics Valentino.
During the year, he buys the Korean makeup and lifestyle company Nanda and the American brand Pulp Riot.

Among the latest acquisitions there is that of the thermal baths La Roche-Posay and the German company Logocos Naturkosmetik, specializing in vegan and organic beauty products.

There are many testimonial who have lent their faces throughout the group's history. Celebrities include actresses or models such as Scarlett Johansson, Penelope Cruz, Claudia Schiffer, Milla Jovovich, Beyoncè, Jennifer Lopez, Gong Li, Andie MacDowell and Leatitia Casta.