For 2021, the OECD expects a record growth for Italian GDP, with an increase of 5,9%, considered among the best in the Eurozone. Companies are returning to invest after the worst phase of the health crisis, in the wake of the recovery in consumption to take advantage of the new macroeconomic situation, as indicated by the increase in online requests forworkwear.
In particular, more and more companies prefer the custom clothing, an efficient solution to strengthen brand identity and promote the brand effectively, optimizing the investment made in the purchase of workwear. Obviously, it is crucial to opt for good quality clothes to ensure adequate comfort for employees.
Corporate clothing must also offer high safety standards to protect workers, especially in some types of activities such as outdoor work and street interventions.
The goal, in these cases, is to find the right compromise between design, comfort and protection, with the possibility of buy work clothes online to save money and benefit from better value for money.
The advantages of personalized workwear
Within normcore for example, it is much appreciatedworkwear by GedShop, a specialized portal where it is possible to find a wide range of customizable proposals, able to satisfy every need of companies, craftsmen e professionals. These are certified customizable clothes, with lots of interesting proposals for sectors such as construction, hospitality and healthcare.
Buying customizable garments allows you to create professional tailored clothing, enhancing each garment with the company logo printing or a particular graphic. Alternatively, the clothes can be branded with the initial embroidery, a perfect solution for some specific areas, such as uniforms for cooks and chefs, tunics for doctors and nurses or casual sweatshirts for modern work environments.
Customized work clothing helps to increase employee attachment to the company, for consolidate the company's identity with benefits in terms of productivity and atmosphere within the workplace. Plus, you can better define roles in the organization, especially for workers who perform tasks in direct contact with the public, to encourage interaction between customers and employees, enhancing the corporate image.
At the same time, work clothes can be customized for special events, such as using logo t-shirt to give to employees as a welcome kit. Using branded clothing helps to strengthen the authority of the company, with a better perception of the professionalism of the company, using visual marketing to gain more notoriety and instill confidence from the first moment.
How to choose the right workwear
The choice of work clothes requires paying particular attention to some specific aspects, to be sure of buying the right products and creating a smart investment.
First, it is important to take into account the comfortin fact, working clothes must be comfortable and ensure the well-being of the employee, without neglecting the needs of resistance so that the garment is durable and robust.
In this case, it is necessary to evaluate the reliability of the brand that produces the clothes, verifying the quality guaranteed by the company, preferring garments made with resistant seams and selected materials. The most used ones are cotton and polyester, two solutions that must be analyzed carefully considering the climatic season, the workplace and the activities that the employee must perform.
In the presence of particular working contexts, it is essential to comply with the law, by purchasing certified work clothing such as high visibility clothing for external activities, checking the approval of the product to understand if it guarantees the required standards. On the other hand, safety is a fundamental requirement, to protect employees from the main risks in the workplace.
Finally, it should not be overlooked style and design, as corporate clothing is one of the main marketing tools for businesses. Personalization allows you to create unique suits that are perfect for business needs, however it is important to start from the right models for an impeccable result. After that, you have to choose the most suitable printing solutions, using graphics and logos to transform garments into real promotional items.
