We don't live only on big labels and big companies. There is a minor Italy, scattered throughout the boot, which outside the great media spotlight produces a local wine, it would be better to say in defense of the territory and its ancient identity, collecting the legacy of centuries of history , is that of independent winemakers.
This Italy made up of people who follow the entire journey of its genuine wine from the countryside to bottling, an expression of "family, artisanal and transparent" realities, wants to make itself known more and more, it has given itself an association, and a symbol to be immediately recognizable . And now it is also promoted with a video.
A winemaker who carries a basket of grapes on his head and whose shadow becomes a bottle is the protagonist of an animated video by the Italian Federation of Independent Winegrowers. The campaign was designed to promote and raise awareness of the logo affixed to the members' bottles to identify a wine produced by an Independent Winegrower, i.e. the one who manages his own vineyards and follows the production chain in all its phases.
The campaign, social and not only, will involve members and enthusiasts in a spirit of community and sharing.
The absolute protagonist of the campaign is Ampelio, so called for the Greek meaning of the Greek term Αμπελιος, or "he who takes care of the vineyard", destined to become the virtual Ferragni of independent wine, an influencer who wants to attract interest and new consumers.
In the video Ampelio comes to life, leaves the logo and gets to work. In fact, the FIVI winemaker not only follows the entire supply chain, but is also the interpreter of a viticulture that takes care of the territory and wants to be the guardian of tradition.
“Applying the FIVI logo to your bottles guarantees that this is a wine entirely produced by a winemaker – says Lorenzo Cesconi, vice president of the Federation – The clearly visible logo on the bottles is a very strong identity claim. It is not just a brand, but a symbol: it is like a handshake between the buyer and the winemaker.
FIVI was among the first associations, if not the first, to put its distinctive logo on the bottle, proof of great conviction and a strong sense of belonging. Because being a winemaker is a way of producing, of being, of living. With this video we hope to reach consumers' homes to make them understand our work and help them choose when to buy a wine. Because if you see that logo on the bottle, you know what you're getting."
The video was made by Corrado Virgili, who has been in the computer graphics sector for over 25 years and boasts collaborations with the most important Italian animation film productions and with Rai TV.
The Italian Federation of Independent Winegrowers (FIVI) is an association born in 2008 with the aim of representing the figure of the Winegrower in front of the institutions, promoting the quality and authenticity of Italian wines.
By statute, only producers who meet certain precise criteria can join FIVI: “The FIVI Winemaker cultivates his vineyards, bottles his own wine, personally taking care of his product. He sells all or part of his harvest in bottles, under his responsibility, with his name and his label ”.
Currently there are about 1300 associated producers, from all Italian regions, for a total of about 13.000 hectares of vineyards, for an average of about 10 hectares of vineyards per farm. Almost 95 million bottles are marketed and the total turnover is close to 0,8 billion euros, for a value in terms of exports of 330 million euros.
13.000% of the 51 hectares of vineyards are managed organically/biodynamically and 49% according to the principles of integrated pest management.
