Umbria, increasingly a land of craft beer, launches a Festival with the aim of telling and promoting the best breweries in the region. From the 26 28 2024 April al Barton Park in Perugia, UBeer will be held, with the participation of 13 Umbrian craft breweries with their stands, a rich gastronomic offer thanks to 8 food truck always Umbrian, live music and DJ sets at all hours, thematic conferences, relaxation area, outdoor activities and much more.
A complete experience - underline the organizers - above all to get to know a sector, that of Umbrian craft beer, which is rapidly developing with the possibility of tasting the numerous labels present. Thirteen breweries (Birra Flea, Gramigna, Mastri Birrai Umbria, Altotevere, Birra Perugia, Birra Bro, Fratelli Perugini, Centolitri, Birra dell'Eremo, San Biagio, Osiride, Bastian Birraio, Birra Alfina) coming from all over the region, involving visitors in an emotional journey through the scents and tastes of the region.
Space also a LadyBug Kombucha, a young project that brings to the local scene a non-alcoholic, sparkling and thirst-quenching drink that combines the genuine flavors of nature with the health properties of fermented tea. A drink for adults and children, suitable for daily consumption but also for mixology.
UBeer also offers an excellent culinary experience thanks to 8 locally sourced food trucks who bring flavor and liveliness to Barton Park with their vans. Inside the “Food Area”, an area of the Festival entirely designed and dedicated to food, it will be possible to taste: pizza, sandwiches with Umbrian porchetta, fried lake fish, kebabs, Greek pita, poké and the inevitable torte al testo, 100% made in Umbria. There will be: Umbria Farm, Ebe, Poker' Poke, Granieri, Sicily on the road, Pizzeria Gattini, Rosso di Sera, Qui ed Ora.
UBeer is not just beer and good food, but it will also be the time to discover the world of Umbrian beer told by great experts, producers and local institutions. During the event therefore there is also space for “UBeer Talk”, a format created in collaboration with Made in Italy hops for conferences on the world of beer with the theme of raw materials and artisanal production. Producers will be interviewed to tell their stories and products, focusing on the theme of the supply chain, on Umbria as a model in the internal production of malt and hops, and on sustainability.
An area of the park will thus be dedicated to moments of in-depth analysis and debate, where sector experts talk about the main dynamics of Umbrian craft beer, present the history of their breweries and offer a valuable perspective on the issues of greatest interest to the movement. Interactive sessions, guided tastings and practical demonstrations will give everyone the opportunity to immerse themselves in the world of beer in a fun and active way.
The conferences will be alternated with live sessions, workshops, podcasts and live broadcasts with interviews involving both the producers and the visitors of Ubereer. The park will also be transformed into a real one “Sound Park”, a musical format by UBeer that will accompany the tastings for all three days. This stage will keep visitors company for the entire duration of the Festival with DJ sets, live music and vinyl sessions, from 16pm until late at night. Moving from rock rhythms to dance, to hip hop and soul, each genre will find its space, with captivating sounds and "with the vibrant and contagious energy that characterizes Ubeer".
