Vittoria for consumers. Amazon will pay between fines e refunds 2 billion dollars following the decision of the Federal Trade Commission (FTC), the U.S. government agency that deals with consumer protection. Amazon was accused of having induced consumers to sign up for the subscription Prime which, through a monthly or annual payment, allows free shipping and other discounts on Amazon products, thus incentivizing consumption and purchasing on the platform. The FTC also found that it was difficult for Prime subscribers unsubscribe, once you have started using the service. The fine will be repaid with 1 billion dollars intended for civil penalties, and the remainder one and a half billion will concern the refunds to around 35 million di Amazon customers involved in signing up for Prime in a manner involuntary.
Amazon fined $2,5 billion: the market's reaction
Although it is recognized the victory for consumersAmazon's shares on the stock market remained virtually unchanged. As reported ReutersThe $2 billion fine for Amazon will not cause significant economic repercussions. The agency emphasizes that Jeff Bezos' company is able to regenerate its revenue through sales. same flow of money – and then pocket the lost sum – in the blink of an eye 33 hours.
Amazon: How and When Prime Memberships Were Created
I Prime customers who have registered through deceptive practices – for example Single Page Checkout – in the period between June 23, 2019, and June 23, 2025 they will get a $51 refund, reports Reuters. The Federal Trade Commission said: “The evidence showed that Amazon used sophisticated subscription traps designed to manipulate consumers into signing up for Prime, and then made it extremely difficult for consumers end theirs subscription".
