Vodafone Italia closed the second quarter with revenues of 2.060 million euros, a drop of 1,5% compared to the same period last year. The contraction is a sign of the fragility of the market, of the continuous reduction in prices due to competition and of the impact of the various regulatory interventions.
The number of subscriber customers, both private individuals and companies, grew by 11,2%. 1 out of 2 Italians owns a Vodafone Sim (a total of 30.213.000) and voice traffic grew by 5,8% thanks to commercial strategies dedicated to specific customer segments. 31,4% of revenues from mobile services come from data and messaging, which yielded 572 million euros, an increase of 11,5% compared to the same period last year.
Mobile broadband and multimedia services are booming, with an increase of 18,9% for a value of 247 million euros. A push in this sense comes from the diffusion of smartphones whose number, on the Vodafone Italia network, has reached 5,7 million.
Revenues from the fixed network increased by 11,3% reaching 236 million euros, with almost 3 million customers. Driving the growth are revenues from ADSL, which records a +24,1% with 1,736 million customers.
Better news for the Vodafone Group whose revenues increased by 3,5% to £11,67 billion in the recent quarter. Revenues increased by 2,3% in the first quarter. This was stated by the mobile telephony giant this morning, underlining the excellent performance of the business in emerging countries: in Turkey it saw growth of 32,1% and in India of 16,8%. Bad Europe whose revenues contracted by 1,3%.
The managing director Vittorio Colao, declared that the new year has started positively despite the difficult macroeconomic conditions in southern Europe and the impact of the cuts in mobile tariffs.
Vodafone confirmed expectations for adjusted operating profit of £11 to £11,8 billion and cash flow of £6 to £6,5 billion for the end of 2011.
