Verizon Communications, the American telecommunications giant, would be ready to launch a 3 billion dollar offer to buy the Yahoo! website.
The indiscretion comes from the Wall Street Journal according to which the American telecommunications giant is thus aiming to beat the giant competitors At&T, Tpg and other possible buyers on time.
According to the rumor, the offer would be imminent. Also because the period for presenting the acquisition proposals for Yahoo's core assets, as part of the group's restructuring plan, would have expired yesterday evening. This is the second round, but it is not yet clear whether it will be the last or another one will follow. Verizon, which leads a group of private equity investors, would be interested in some units of Yahoo to complement and strengthen the portfolio of its subsidiary AOL, acquired last year.
Yahoo still reaches about 1 billion visitors, which puts it in first place among the Internet's Big World, but it is in serious difficulty. It has lost ground in digital advertising to competitors like Facebook, Google and Twitter. This year the Web portal will conquer only 1,5% of the digital advertising market against 2,1% in 2015 according to forecasts reported by eMarket. So much so that Chief Executive Marissa Mayer has launched a review of corporate targets after pressure from investors and a previous failed attempt to reverse course.
In the tender list for Yahoo! must include, in addition to Verizon, Tpg, YP Holdings LLC and the consortium led by Bain Capital LP and Vista Equity Partners LLC, according to rumors
