Starting from December 5, 2025, thanks to an initiative by Unicredit bank, a Ferrari SF-24 show car from Scuderia Ferrari HP It will be displayed in Italy's main squares, offering enthusiasts the opportunity to admire it up close. "UniCredit reaffirms its commitment to promoting Italy's sporting and cultural heritage and supporting local communities with a unique initiative that combines the values underlying its partnership with Scuderia Ferrari HP, under the banner of passion, emotion, and the pursuit of excellence," the banking group explained in a statement.
The tour will touch seven cities from North to South, coloring them red between December 2025 and September 2026. Each stop will be a moment of sharing and celebrating the synergy between Unicredit and Scuderia Ferrari HP, two entities that share values of tradition and innovation, united by the motto: “Bound by Passion. United in Excellence”. The first two stops of the tour will be Turin from 5 to 8 December 2025, at Via Lagrange 31, and then Verona from 10 to 14 December 2025, at the Palazzo della Gran Guardia in Piazza Bra. The journey will continue between March and April 2026 with Bologna, Rome, Naples and Palermo, to conclude in Monza and Milan at the Italian Grand Prix in September (2026), with a great final event that will seal this extraordinary experience.
At each stage, it will be possible to observe and take photos with the single-seater and enjoy an immersive experience in the world of Scuderia Ferrari HP. A unique opportunity to admire a symbol of engineering technology up close. This initiative was born from Multi-year premium partnership between Unicredit and Scuderia Ferrari HP, announced in September 2024 and based on innovation and the creation of new experiences for UniCredit customers and Scuderia Ferrari HP fans. "Binding tradition and innovation, UniCredit and Ferrari share a passion for high performance, the value of inclusivity, and the desire to give back to communities," the press release explains.
