The appointment with the special is back UniCredit initiative dedicated to associations involved in Non-Profit, this year in its tenth edition. A commitment that the Group rewards by making 200 thousand euros available from the Carta Etica fund for solidarity initiatives in the area. The fund is fed with a percentage of each expense made with an “Etica” credit card, available in the UniCreditCard Flexia Classic E, Visa Infinite and UniCredit Business Aziendale versions, at no additional cost for the holder.
The new edition of the solidarity and awareness campaign “1 vote, 200.000 concrete aids – A gesture that reaches the heart” it will end on 31 January 2019. 1460 non-profit organizations are taking part in the initiative this year, each of which is present on the website www.ilMioDono.it, the virtual square with a new graphic design, created by UniCredit to facilitate meetings between Non-Profit Organizations and all those who want to support this sector by contributing with a donation.
Customers and non-UniCredit customers can access the site www.ilMioDono.it – also from tablets and smartphones – select the preferred Organization e vote for it through one of the main social platforms (Facebook, Twitter and Google) or by email. Each vote is worth 1 point. By adding a donation of at least 10 euros to the vote with one of the PagOnline methods provided, the preference given will be worth 6 points.
The Organizations which, at the end of the initiative, will have totaled at least 150 points will be admitted to the shortlist of those which will benefit from a portion of the UniCredit donation. In fact, the distribution will take place in proportion to the final points, with one maximum amount allocated for a single organization of 12 euros. This year's 200 thousand euros, added to the amounts of the previous editions and to the contributions spontaneously disbursed also by those who supported the initiative with votes and donations - 2017 thousand euros were raised in 130 - lead to over 2.500.000 euros the total sum which the Associations have benefited from since 2010.
