Top Manager: Carlo Messina of Intesa Sanpaolo first manager for online reputation

On the podium with the CEO of Intesa, Claudio Descalzi of Eni and Francesco Starace of Enel. Del Fante di Poste (4th) and John Elkann (5th) also did well. The ranking of the top twenty positions

Charles MessinaCEO Intesa Sanpaolo, ranks first in the annual Top Manager Reputation ranking, Permanent observatory on the online reputation of the top management of large companies active in Italy.

La analysis methodology to draw up the ranking, it examines Web 1.0 channels (news and mentions), those on Web 2.0 (blogs, social networks) and historical evolution, calculating the reputational contribution for each content in both quantitative (volume) and qualitative (values).

Sul podium with Messina, Descalzi (Eni) and Starace (Enel), 4th place for Matthew Del Fante (Post) followed by John Elkann (Stellantis). In the Top ten also present Stefano Antonio Donnarumma (Triad), Renato Mazzoncini (A2a), Giorgio Armani, Brunello Cucinelli e Urban Cairo (Cairo Communications).

Messina, during the year, was at the top of the monthly ranking for eight months: with a score of 79.77 it therefore moved from fourth place in 2021 to first place in 2022.

- elements with greater reputational impact, which brought the CEO of Intesa to the top of the ranking were: la presentation of the new 2022-2025 Business Plan; the best CEO award of European banks, according to the Institutional Investor survey; there Honoris Causa Master's Degree in Management Engineering received from the Polytechnic of Bari; the Intesa Sanpaolo initiatives in support of its employees.

What is Top Manager Reputation

THEpermanent Top Manager Reputation observatory monitors since 2013 theweb reputation performance of the top figures of the most important companies on the national scene, with the aim of identifying their real perception and the impact of the strategic choices of the companies they lead.

La list examines digital identity, online content and historical evolution, calculating the reputational impact of each content based on a model that Evaluate over 100 parameters. The research examines various aspects of people: historical reputation, instantaneous reputation, perceived image, social networks and Wikipedia. Each single piece of content is assigned a reputational weight based on over 100 parameters such as sentiment, relevance, relevance, importance of the source. All the results of the analysis are subjected to consultative re-reading.

According to the Observatory, in the last year the volume of associated content to Italian top managers is increased 66%: almost one content out of two - 46% - refers to the sphere of Leadership and the ESG theme - with 31% - is confirmed as one of the cornerstones of their communication.

The ranking of the top twenty positions

La annual ranking shows the average of the monthly scores obtained by top managers in the period November 2021 and November 2022. Below are the top 20 positions: