Fontem Ventures, the Dutch company that owns the blue brand – leader in the vaping market – has appointed Titus Wouda Kuipers as its new CEO.
Wouda Kuipers, former Operations Director of Imperial Brands, parent company of Fontem Ventures, can count on over 25 years of experience gained in the various sectors of sales, marketing, production, distribution and Research and Development. Now he takes the helm of Fontem Ventures in an extremely favorable moment for the vaping sector and for the blue brand.
“I am honored to lead Fontem Ventures – said Titus Wouda Kuipers – An excellent job has been done so far: today, blu is one of the best known brands in the vaping world and Fontem Ventures represents one of the most active companies in the sector. However, this market changes and evolves quickly and there is still a lot of work to be done in order to be able to offer cutting-edge technology aimed at strengthening and improving the range of our products to meet the expectations of our customers".
“In the current context, in which the market for products containing nicotine is constantly changing – concluded the new CEO of Fontem Ventures – there is also a broad debate regarding the future of alternative tobacco products, including the related regulatory framework. I am determined to keep Fontem Ventures at the forefront of these discussions, through the necessary product innovation, scientific research and the adoption of high-level manufacturing standards that can ensure long-term success for the company”.
Titus succeeds Arthur van Benthem who leaves Fontem Ventures to pursue other interests.
