Everything changes but the basics of marketing have not substantially changed. The strategic approach must adopt the new dynamics and liveliness imposed by technological progress and reformulate a new marketing proposal
STRATEGIZING by Emanuele Sacerdote. At the beginning of this year I wrote: "we have just entered the new decade that promises to be full of many new adventures and we are leaving behind a decade that marked the beginning of new epochal changes." My 2020-2030 wish was Better&Longevous. I believe,…
STRATEGIZING by Emanuele Sacerdote. An important part of contemporary consumerism is the search for emotional dividends which, in my opinion, are transversal to Maslow's pyramid of needs. Globalization, post-industrial capitalism, the knowledge economy and intellectual property, but also the search for true authenticity, have made…
STRATEGIZING by Emanuele Sacerdote. Essentialism was a transversal philosophical current according to which knowledge must be based on the search for essence and substance: Plato, Aristotle, Galileo and Popper are among the major thinkers in support of this current. Nowadays, due to the situation we are experiencing, but…
STRATEGIZING by Emanuele Sacerdote. The latest climate news is not good. A large digital clock has appeared in New York, Climate Watch, which reminds us of the remaining time, ONLY 7 years, to reach the moment of irreversibility of the climate crisis and disaster. China has launched…
STRATEGIZING by Emanuele Sacerdote Wisdom in philosophy means reaching the truth. I like to think that, for organizations, wisdom means reaching reality and awareness. This level of consciousness can only be achieved if one takes responsibility for the weight…
STRATEZIGING by Emanuele Sacerdote If we look at the average life of historic companies and those over one hundred years old, it is extremely clear that they are companies in which there is no presumption of immortality. The average life of the founder and his successors is…
STRATEGIZING by Emanuele Sacerdote. I believe that the era of supermanagers – army corps generals, authoritarian and uncontested – is definitively over for a new managerial style that favors a new boss with a new managerial imprint of HUB Leader. Having started…
STRATEGIZING by Emanuele Sacerdote After learning that the Interministerial Committee for European Affairs (CIAE) has collected 600 projects to spend the money from the Recovery Fund, I had the feeling that an important first step was missing, but I could be wrong. At the base of my…
STRATEGIZING column by Emanuele Sacerdote One might think that in the health and economic emergency situation we are experiencing, the issue of consolidated reputational assets is a secondary and non-strategic topic in the corporate culture. Instead, reputational heritage is one of the cornerstones that…
STRATEGIZING by Emanuele Sacerdote The precautionary principle represents the behavior, attitude and attitude that makes us act with greater caution and attention with respect to a possible danger or an unexpected potential. The ingrained concept behind this principle is the risk that an event may actually…
Resilience and Resistance During the last Strega Prize Sandro Veronesi, winner of the 2020 edition, taught us a new word: emmenalgia (from the Greek verb emmèno) which means to remain firm, persevere, continue strenuously to the bitter end, oppose, resist. This word represents a very broad dimension of human nature and, therefore, can also be successfully applied…
