With the launch of the offer that also manages TikTok and YouTube - the most popular and modern social networks based on video content - the new business proposal di Italiaonline becomes the largest and most complete in Italy for small and medium-sized enterprises.
Tiktok and YouTube are currently among the fastest growing video platforms on the market. TikTok was born and raised as a game, very popular among young people. YouTube on the other hand, it has a much more important role in the evolution of the Internet, but its declination as a social video platform is recent history.
The solutions of social media management for small and medium-sized enterprises up to now they did not include these two realities, precisely because they were relegated to mere entertainment for the youngest. As has already happened to Instagram, which went from simple sharing of more or less professional photographs to pivot of the digital marketing of small and large brands on the world scene, now also TikTok and YouTube want to take over the scenario that matters and become business tools in suit and tie.
Social media, the investments of Italian companies
The data (Data Media Hub for Repubblica) shows that Italian companies today invest little in platforms and social media, especially small ones. About one in 2 SMEs do not use social media, and only 1 in 4 use at least 2 platforms. However, take it investments in advertising, social networks are the ones that grow the most: +26% in Italy in 2021 vs 2020 for a total value of over €5 billion.
Il video format it is confirmed as the most performing at a digital and social level. TikTok is the fastest growing platform worldwide (+61% compared to pre-covid) and is set to become the most used in the world in 2022, as noted by the report Social Media Trends Talkwalkers.
Italiaonline's proposal
Italiaonline's proposal was created to help customers seize this opportunity to involve a community of over 1 billion people by defining a content production and publishing strategy tailored to the customer's channel and objective. TikTok videos have a setting and a "native" language which must be respected to obtain the desired visibility and engagement results.
The structuring process of the new social presence provides for the opening of the channels, the setup with the creation of texts, images, keywords, playlists and SEO optimizations; the study of the editorial plan and the type of video best suited to the client's objectives, re-adapting video lesson already in existing or making them new, with the taking charge of all the production phases, up to the publication according to the shared calendar.
The Italiaonline offer includes both packaged solutions, where customers can choose a defined number of contents to publish in a certain time frame, or custom, with a tailor-made solution, depending on your needs.
“Social media is an important asset which, if strategically included in a digital plan with the activation of other products such as the website, e-commerce or advertising, can guarantee real added value that we are able to provide to our customers – he declared Antonella Fanuzzi, Chief Web and Business Solutions Officer of Italiaonline – With the arrival of TikTok and YouTube we can now say that Italiaonline is the first and most complete social media offer for SMEs, able to respond to the needs of all the different types of companies , depending on the objectives of each. About 1 out of 2 Italians researches it on social networks before buying a product, booking a restaurant or going to a shop. This is as true for large companies as it is for small businesses. Social networks today are no longer just a showcase, but a real business engine, a place to be found, known and chosen by your customers".
