The internal struggle between Fox and Comcast for control of Sky continues to the tune of billions.
The group led by Rupert Murdoch has decided to up the ante, relaunching the offer already presented and surpassing that of its direct competitor. From £10,75 per share, 21st Century Fox offered £14 per share in cash, 12% more than what its American rival was offering, which in turn, with the aim of beating the New York giant, last April 25 had presented itself with a proposal of 12,5 pounds per share.
The price offered by Fox represents a premium of 82,1% on the closing price of the shares in December 2016, before the launch of the first purchase offer. The premium compared to the original offer is instead 30,2%.
Wanting to quote the overall figures: 24,5 billion pounds ($ 32 billion) were offered by Fox, 22 from Comcast which at this point, according to analysts, could decide to up the ante again in the coming weeks in order to grab what has by now become one of the most tempting morsels of the global media sector.
Recall that Fox currently owns over 39% of Sky and aims to buy the remaining 61% to ensure complete control of satellite TV. Murdoch's Colossus, in the previous weeks, has also overcome the hurdle of the British Antitrust, which had initially stalled its bid due to alleged competitive risks in the news industry. The Australian tycoon (naturalized US), through News Corp, also owns the Times and the Sun, two of the main newspapers in the United Kingdom.
The Antitrust stop was lifted thanks to Fox's promise to sell Sky News activities to Disney.
