A hashtag breaks into the debate on the importance of social networks (#SaveRummo) it's a Facebook event dedicated to the historian Rummo pasta factory, brought to its knees by the flood that hit the Benevento area in recent days. Users have created a real solidarity contest, spreading the invitation to buy the company's products to help it get back on its feet.
The top management of the company announced that the production line was not destroyed and will soon be recovered, while the greatest damage is in the warehouse area. The phone lines are also down and social updates have certainly not been the priority for the company, as the Facebook, Twitter and Instagram channels have been silent for several weeks.
So where did the mobilization come from? From below. And the confirmation comes from the company itself, which let Corriere.it know that it is completely extraneous to the social organization of these days.
The campaign “Water has never made us soft”, therefore, would not have come from them, nor, apparently, from any large communication agency, but from some user who had the story at heart and created this claim. Then an event appeared on Facebook that in just a few days gathered over 100 people.
At 11,15 today, Tuesday 20 October, the Facebook event: #SaveRummo: a pack of pasta makes the difference it involves 111 thousand users. And there are really many who publish their support for Rummo on the event bulletin board by buying one or more packets of pasta not only from Campania but from every corner of Italy and even abroad.
They range from ordinary people to VIPs, including politicians who use social media and their notoriety to broaden the scope of the initiative, especially on Twitter, the social media par excellence where you can exploit the weapon of#SaveRummo hashtag. And so the MEP David Sassoli, the Twitter profile of the Democratic Party, the 5-star MEP Piernicola Pedicini but also VIPs such as Rosario Fiorello and the blogger Selvaggia Lucarelli also line up together with the Minister for the Environment Gian Luca Galletti.
Solidarity with the Rummo pasta factory hit by the flood. I used to buy their pasta already, you can too! pic.twitter.com/SfsDq9aHXm
- Selvaggia Lucarelli (@stanzaselvaggia) 18 October 2015
Two days ago was also launched on website Change.org a petition addressed to the Minister for Economic Development Federica Guidi and to the Prime Minister Matteo Renzi in which, in addition to starting the solidarity machine with the purchase of Rummo pasta in supermarkets, he also asked to grant aid and financing to companies in difficulty such as Rummo after the 'flood.
