Change at the top of Philip Morris ItalyThe company has just announced the Appointment of Pasquale Frega including new president and CEO of the Italian affiliate, a decision that comes at a strategic moment for the group. Frega, who boasts a solid international career, is preparing to lead Philip Morris Italia in a period of great changes, with the aim of accelerating the Transition to a Smoke-Free Future. Takes over from Marco Hannappel who had been in office since 2019.
Fraga: a successful international curriculum
Pasquale Frega brings with him a extensive international experience, having held leadership roles in some of the leading companies in the pharmaceutical sector. Among the significant stages of his career, the experiences with Novartis, Celgene Corporation, InterMune e Ipsen, leading companies in the health and biotechnology sectors. His experience extends across multiple continents, with assignments in Europe (France, London, Nordic countries) and the Americas.
In particular, Frega has covered the role of President for Canada and Latin America of Novartis, where he led the region to significant results in terms of economic and operational growth. His strategic approach led the company to achieve excellent performance in complex and diversified markets. Previously, Frega was also Country President of Novartis Italia, where he contributed to consolidating the company's leadership in the Italian pharmaceutical sector.
"I'm excited about this new adventure and I am firmly convinced of the role that, thanks to scientific research and technological development, we as a company can play to have a positive impact on society" – he declared Screw it, who added – “The Philip Morris group's vision is clear: make cigarettes a thing of the past in the shortest time possible, accelerating the Smokers' transition adults towards potentially less harmful products. A vision that we will pursue in Italy alongside an integrated supply chain that includes 41 thousand people and 8 thousand companies, and which represents world excellence”.
Philip Morris and the Challenge to a Smoke-Free Future
The role of Pasquale Frega comes in a Historic moment for Philip Morris International, which has set as its objective the Building a Smoke-Free FutureThe company has undertaken to eliminate the consumption of traditional cigarettes, focusing on innovative products without combustion. These products, developed through advanced technologies and supported by solid scientific foundations, are destined to revolutionize the market, responding to the needs of adult smokers who cannot quit.
The obiettivo by Philip Morris International is ambitious: by 2030, more than two-thirds of global revenues will have to come from combustion-free products. To achieve this goal, the company has already Invested over $14 billion since 2008, focusing on research, development and marketing of alternative solutions to traditional smoking. To date, these products are available in 95 countries, and over two million adult smokers in Italy have already chosen to switch to non-combustion devices, giving up cigarettes.
Marco Hannappel's new role
In the meantime, Marco Hannappel, who has held the role of president and CEO of Philip Morris Italia since 2019, will retain his post as Vice-President for South-Western Europe of Philip Morris International. In this new role, Hannappel will be responsible for coordinate the group's activities in Italy, Spain, Portugal and Andorra, continuing to strengthen the company's presence in these important markets. Under his leadership, Philip Morris Italia has seen a strong push in the areas of industrial and agricultural investments, with a particular focus on innovation and services dedicated to consumers.
