Philip Morris International announced today the appointment of Marco Hannappel a President of the Latin America and Canada Region, effective May 2025. This is a new prestigious role for the Italian manager, who Last February he left the leadership of the Italian affiliate of the group after five years at its head, remaining vice-president for South-Western Europe.
Hannappel's Journey to Philip Morris
Hannappel has entered Philip Morris International in 2019, taking on the role of Chairman and Chief Executive Officer of Philip Morris Italy. During his tenure, he was a key architect of the company's transition strategy Towards a smoke-free future, contributing to the development of a Integrated supply chain of Made in Italy dedicated exclusively to products without combustion. The supply chain today involves about 8.000 Italian companies and over 40.000 employees, between direct, indirect and induced employment.
The success of the Italian strategy has also been recognized at an international level. During Hannappel's mandate, in addition 2 million Italian adult smokers they abandoned traditional cigarettes by choosing Pmi's combustion-free products.
In 2023, this achievement led to his appointment as Vice President for South-Western Europe within Philip Morris International. The following year, in 2024, he was also designated Coordinator of the Advisory Board of Foreign Investors of Confindustria (ABIE), a position that confirms his role in promoting Italy's competitiveness in the eyes of global investors.
Investments and centers of excellence: the Italian model
Under the guidance of Hannappel, Philip Morris has significantly strengthened its industrial and technological presence in Italy. In particular:
- Il Crespellano production hub, in the province of Bologna, was the subject of a 600-year investment plan of XNUMX million euros, with the opening of Center for Industrial Excellence and Philip Morris Institute for Manufacturing Competences.
- Three have been inaugurated Digital Information Service Center (DISC) to Taranto, Marcianise (Caserta) e Terni, advanced centers for consumer support of combustion-free products. The overall value of investments in these hubs will reach 180 million euros by 2027.
- In the agricultural sector, the renewal of the agreement with the Ministry of Agriculture e Coldiretti, extending the strategic collaboration between Philip Morris and Italian growers for a period unpublished for ten years, with investments up to 1 billion euros.
New Challenges Between Canada and Latin America
With the new responsibility on Latin America and Canada, Hannappel will now be called upon to replicate the Italian model in different contexts, but equally crucial to the global strategy of Philip Morris International.
