The great appointment with the “Panini Tour Up! 2018”. The great promotional initiative for the launch of the "Calciatori 2017-2018" collection will meet fans of stickers on Saturday 7 and Sunday 8 April in Piazza della Libertà. The Panini tour is enriched this year by the partnership with the Intesa Sanpaolo group, with reference also in the name to the new "XME Conto Up!" that the bank dedicates to the under 18s. Tens of thousands of small and large collectors will thus be able to meet in the colorful Panini "village" to exchange their doubles and to participate in the "Figuriniadi", competing in prize games such as the "Figu Record", the “Figu Quizzone” and the “Figu Caveau”. Up for grabs, the "Illustrated Football Almanac 2018", backpacks, key rings and many packets of stickers. Furthermore, those who have completely completed the album will be able to access the exclusive area of the "Panini Box", where they will receive an extraordinary kit of gifts and the prestigious official "Album Completed" stamp. To facilitate participation, collectors can pre-register online at www.paninitourup.it. It will be possible to follow the various stages of the “Panini Tour Up! 2018” on the website www.calciatoripanini.it, the Facebook page “Calciatori Panini”, the YouTube channel of the collection as well as the Twitter feed and the Instagram profile “Figurine Panini”. The tour touched 30 cities throughout the peninsula, for a total of 42 event days.
“We are delighted to be back with the 'Panini Tour Up! 2018' in Bergamo and to meet thousands of fans of 'Calciatori' stickers of all ages”, declared Antonio Allegra, Panini's Italy market director. “We are very satisfied with the very large participation in this edition of our great itinerant initiative, which has touched many Italian cities since February. Thanks also to the partnership with the Intesa Sanpaolo Group, we wanted to dedicate an even more engaging entertainment offer to Panini collectors, with stands dedicated to the playful challenges of the 'Figuriniadi' and many activities capable of entertaining the whole family”.
"This initiative with Panini allows us to get in touch with young people and their families starting from play and fun - underlined Paolo Graziano, Lombardy regional director of Intesa Sanpaolo - It is a pleasure to see the little ones leave our branches with the pack of stickers in hand, accompanied by equally excited parents. This is the starting point for building a lasting dialogue with them and a new culture of savings".
The “Calciatori 2017-2018” collection this year includes 746 large-format stickers on players and teams from Serie A TIM and Serie B ConTe.it, in addition to the presence of Serie C, Serie D and Serie A Donne. The 128-page maxi-album has a cover featuring the image of a ball held by two hands and containing photos of the top players of the current championship. On the front of the stickers, as usual, the main personal and football data of each player are shown, while on the back of the Serie A TIM and Serie B ConTe.it players, curious news and historical cues on the teams and great champions of Italian football are published . The "Films of the Championship" sections have been confirmed, on the protagonists and the highlights of the season from the beginning to the final verdicts, "Calciomercato - L'Originale", in collaboration with the well-known Sky Sport HD program, and "Carrier stickers", which illustrates the complete careers of the 440 players featured in the stickers on the album for the Serie A TIM teams. The collection is also accompanied by the great “Calciatori Gol!” operation: inside the sachets it is possible to find prize vouchers with the wording “You have won”, which allow you to immediately receive 1 or 3 special “Calciatori Gol! ”.
The strategic partner of the “Calciatori 2017-2018” collection is the Intesa Sanpaolo group. The partnership, in addition to the joint creation of the “Panini Tour Up! 2018”, is characterized by an important presence within the album and by two major promotional initiatives: with the subscription of “XME Conto Up!” – the new zero-fee current account for under 18s – you will receive a “Calciatori 2017-2018” album and 500 stickers as a gift, as well as being able to win a soccer ball.
