A few days after launching of the portal White Pages Health - the marketplace for real-time booking of specialist visits and diagnostic tests at the best hospitals – which adds to the Italiaonline properties, part of the digital campaign signed by the creative community KleinRussian. The goal is to convey immediate access to care through a simple, fast and secure booking phase.
The ease of booking medical visits and exams immediately and online is the subject of the creativity and the video and the digital campaign, signed by Klein Russo
The launch campaign of PagineBianche Salute introduces the new payoff of brands, "The sooner you visit it, the sooner it visits you", which summarizes and tells the strength service badge: the ease of booking visits and exams directly online. The campaign is developed through a multi-subject pop, which uses the colorful and ironic world of circus as a metaphor of the difficulties (acrobatics, somersaults, challenges to the limit of the human) that the user encounters every day when it comes to booking visits and exams. Thanks to the call to action that underlines the ease of booking online immediately, White Pages Health becomes the natural response to this type of need.
“We all have experience of long telephone searches, queues and waste of time, trying to book a specialist visit or an exam. Things that can put anyone's patience and serenity to the test – he comments Roberto Giacchi, CEO of Italiaonline. PagineBianche Salute was therefore born with the precise aim of being an aid and making life easier for customers and patients, thanks to digital technology. Without forgetting the advantage also for operators in the sector who, thanks to PagineBianche Salute, increase the number of contacts and reduce their administrative workload. The newly launched campaign contains, in an ironic and amusing way, the basic concept of the project: no more fatigue from phenomena. Starting today, booking a visit or an exam can be quick and easy.”
La planning is managed by the media centre mind share and it is structured as follows: preroll, display, DEM and social video formats.
