we receive e we publish the following press release published by Italiaonline.
Yellow Pages, the iconic brand of the galaxy Italyonline and point of reference for the local promotion of Italian companies, strengthens its digital presence by launching its own e-commerce platform. PagineGialle Shop is a marketplace created to help Italian companies sell online, moving away from the purely local context, and to allow its large user base (over 26 million visits per month) to access thousands of selected offers.
In an ever-growing e-commerce market which records double-digit growth rates year on year*, PagineGialle Shop presents itself as the natural evolution of the search directory, to which it adds the appearance transactional, with obvious advantages for both users and partner companies.
With the new marketplace, PagineGialle is therefore adding a piece to its own digital strategy serving businesses and consumers, becoming one complete destination where you can finalize purchases, accessing discounts, coupons, gift cards and exclusive offers on the best brands. PagineGialle users have always been linked to the brand by a relationship of loyalty and trust, which now continues with online shopping.
For seller companies - mainly local Italian companies - the opening of PagineGialle Shop offers a national showcase, allowing them to reach a wider clientele thanks to an accessible, intuitive channel that is strong in the memorability of the PagineGialle brand and its roots in the Italian territory, two authentic distinctive traits compared to foreign players.
Furthermore, thanks to the new management system InMarketplace developed by the Italiaonline team, local businesses can significantly expand the visibility of the products promoted on PagineGialle Shop by also synchronizing them on other marketplaces operating in Italy with a multi-channel perspective, managing them comfortably from a single simple and intuitive interface, with constant support from a dedicated team.
PagineGialle Shop is designed to offer a intuitive navigation has always been user experience in step with the highest market standards: multiple payment methods, reviews, marketing automation and dedicated customer service.
Each company is followed by a specialized team of account managers who support it throughout the entire onboarding and presence cycle on the site, working on offers, pricing, customer care and sales. Furthermore, at the moment PagineGialle Shop has the lowest fees on the market.
“Our online directories attract over 26 million visits every month, with double-digit growth rates compared to 2023 – he comments Roberto Pierri, Chief Directories and Local Marketplaces of Italiaonline. – With the launch of PagineGialle Shop we have created a marketplace that takes advantage of an iconic brand to help our client companies promote and sell their products, maximizing their audience. We are able to support them in every aspect of the sales cycle and with very competitive entry fees. It is a unique opportunity to be able to boost your sales thanks to a digital channel with large traffic volumes and an extremely widespread national presence".
*+ 13% in 2023 vs. 2022 – Source: Digital Innovation Observatories of the Polytechnic of Milan
