These are the Vito Forte Bread Museum and the Urbani Truffle Museum, which are now part of the 93 museums present today (8 new associates in total in 2019 and 2 in the first four months of 2020) thus offering a presence in 15 Italian regions, thanks to the corporate realities - museums, archives, libraries - which have decided to promote their corporate culture.
“With warmth and enthusiasm we greet the new associates, the Vito Forte Bread Museum and the Urbani Truffle Museum. In a historic, economic and social moment such as the one we are experiencing, we consider the entry of new realities into the network of our Association even more significant. It is an important signal because it is also from a renewed corporate culture that the recovery of the economic and social life of our country will come. They are the territories, businesses and people who preserve Italy's history and values and represent its collective memory and the keys to a better future. It is precisely from here, from sharing the past and the Italian evolution that we must start again and look to the future, with innovation and development" declares Antonio Calabrò, President of Museimpresa.
Join the large associative network of Museimpresa il Vito Forte Bread Museum – second Apulian associate – which represents the first museum experience linked to bread in Puglia. The Museum is located in Altamura, in the shadow of the Cathedral in one of the oldest medieval ovens, the place where the history of Oropan SpA and its founder Vito Forte also began. The historic oven has been transformed into the Bread Museum to leave not only testimony to a story of entrepreneurial success, but to give home and disseminate the history of Altamura bread, emblem of Made in Puglia in the world. It winds through a multimedia and sensory journey of exhibit design and stems from the belief that investing in history means investing in the future of the company and in the future of the area in which it operates, especially in this period. The Museum represents the living testimony that creativity, culture, corporate culture and a sense of belonging to one's own territory and to Italy are essential elements for us all to move together towards a new start.
The second partner is the Urbani Truffle Museum, is located in Scheggino in the province of Perugia and bears the surname of the homonymous family of entrepreneurs, active custodians, over the course of six generations, of the black gold of the Valnerina. The choice of the museum premises was not accidental: it is located in what was the first Urbani factory, founded by Paolo Urbani at the end of the XNUMXth century in his own home.
Through the museum itinerary, the visitor enters 200 years of Urbani history between research, processing, conservation and dissemination of the precious black fruit of the earth, from the beginning of the activity up to the progress made in the processing and marketing of truffles, among the numerous black and white shots and vintage objects. For example, the first improvised hand-washers in the house-company of Carlo Urbani and his wife Olga up to the letter of thanks from President Ronald Reagan for that 1,1 kg truffle sent by the brothers Bruno and Paolo. The written testimonies are also of great interest: handwritten invoices, telegrams and letters - even personal ones - received from the United States by a branch of the Urbani family, who moved overseas to spread the culture of truffles.
Corporate culture and Made in Italy are at the heart of the projects of Museimpresa, the Italian Association of Corporate Archives and Museums born in 2001 and actively supported by Assolombarda and Confindustria. The Association, unique in Europe, brings together museums and archives of large, medium and small Italian companies that make their heritage available to the community. Museimpresa carries out research, training, development and in-depth analysis in the field of museology and corporate archiving. Over the years it has become a network that constantly communicates with cultural bodies, private and public institutions, including the MIBAC Ministry of Cultural Heritage and Activities, the MIUR Ministry of Education, University and Research, the MAECI Ministry of Foreign Affairs and international cooperation.
