Over 800 wines for tasting, 141 maisons participants for the most important event dedicated to champagne in Italy in program in Modena on 16 and 17 October.
For two days the pavilions of ModenaFiere will become, for the occasion, the theater that will see manufacturers and their importers in Italy side by side: a great large tasting counter with exclusive champagne companies among historic Maisons and small vignerons for the XNUMXth edition of Champagne Experience, the by now traditional Modena appointment dedicated to the noble French bubbles organized by Società Excellence.
The event will welcome professionals from the Horeca world and champagne enthusiasts from all over Italy. The souls of the champagne world will be divided according to their membership geographical area, corresponding to the different Champagne production areas – Montagne de Reims, Vallée de la Marne, Côte des Blancs, Aube – in addition to the “classic maisons” gathered in a specific area.
“We are really excited about the feedback we have received from the Champagne region” reveals Lorenzo Righi, director of Società Excellence, as well as creator and organizer of Champagne Experience. "I am 20 new member companies, with more than 800 wines for tasting. We have selected them according to a specific criterion: the event, organized by professionals who operate at a national level, makes it possible to give visibility to maisons that have a well-organized commercial structure on the Italian territory. In fact, operators visiting Modena expect to find labels that they can offer to their customers in their respective establishments, from Alto Adige to Sicily”.
Tastings, meetings but also moments of training for an engaging sensory experience
The appointment will not only propose meetings with producers and to best accommodate the over six thousand visitors expected in Emilia, they have also been planned moments of training, comparison, study and debate with the aim of offering the visitor an engaging sensory experience together with a high-level cultural support. The master class program will be conducted by two professionals and profound connoisseurs of the champagne world of the caliber of Alberto Lupetti, a professional journalist, and Alessandro Scorsone, Best Sommelier in Italy in 2008.
Among the various scheduled events, many of which will also enhance the products of excellence and the food and wine treasures of the Emilia area, there is also a round table dedicated to the female commitment present in Champagne, with the presence of some of the nine managers and owners who founded the La Transmission – Femmes en Champagne association. The «table ronde» will be moderated by the journalist Maddalena Fossati, director of La Cucina Italiana and Condé Nast Traveller. “The goal of these entrepreneurs is to transmit the incredible treasure of knowledge, stories and traditions present in Champagne” says Luca Cuzziol, president of Società Excellence. “They represent a different, aware and innovative voice. They have come together, despite being competitors on the market every day, to make their territory and their work even stronger. It is the same philosophy that has inspired the members of Società Excellence since its inception 10 years ago”.
Champagne experience counts again this year on the support of the Modena Chamber of Commerce and makes use of the patronage of the Municipality of Modena which has found an ally in this event to bring together the best of fine wine national distribution on the city together with restaurateurs, wine merchants and operators interested in keeping up the proposal of their wine lists.
