Intesa Sanpaolo participates in Milan Fashion Week scheduled from 17 to 23 September with the Next Trend fashion show: one hundred different outfits, ten talented stylists, which will take place on Sunday 22 September at 18 pm in the historic Palazzo delle Colonne in via Verdi 8 where 10 Italian stylists from Bologna, Florence, Mantua, Milan, Naples, Udine and Vercelli will parade. After participation in MFW 2017 and AltaRoma 2018 fashion week, the initiatives of the Intesa Sanpaolo Group continue in support of one of the main success factors of the Italian economy.
Indeed, according to a study carried out by the Intesa Sanpaolo Studies and Research Department, the Italian fashion system, which includes textiles, clothing, footwear and leather goods, is a key sector for the economy: with more than 24 billion euros of added value generated, it represents 10,6% of manufacturing and employs around 500 people, or 13% of the workers employed overall in Italian manufacturing. It's not just a national excellence. Made in Italy fashion, in fact, also maintains its leadership in Europe, both in terms of production and added value. Slightly less than 40% of the added value generated by the European Union's fashion system can be associated with Italy, a share equal to three times that of Germany, four times that of Spain and five times that of France.
The analysis continues by highlighting how the growth fundamentals of the Italian fashion system remain solid despite a complex scenario. In the first seven months of 2019 the turnover of the fashion system increased at current prices by 3% compared to the corresponding period of the previous year, thanks to the driving force of the leather supply chain (+8,1% yoy). Signs of stability then came from clothing sales (+0,8%), while the upstream textile producers experienced a slight decline (-1%). Once again, the Italian companies in the fashion system have achieved excellent performance on foreign markets, where they have achieved a growth in exports of 7,9%, with peaks of +10,8% in the leather supply chain and progress of 9,9 .XNUMX% in the clothing sector.
Stefano Barrese, head of the Banca dei Territori division of Intesa Sanpaolo: “Fashion is one of the driving sectors not only for the city of Milan, but above all for the country's economy. Our Bank becomes a growth platform by offering companies not only the necessary financial support, but also an opportunity for visibility during an important event such as fashion week and a further boost towards growth in foreign markets. We therefore continue today the path undertaken with Imprese Vincenti, the enhancement program dedicated to 120 SMEs, including 40 belonging to this sector".
In view of the appointment on Sunday 22 September, the historic Milanese branch in via Verdi in which the 'Zodiac' stands out, the large central clock in embossed and gilded copper made in 1941 by the master Giacomo Manzù, in line with the principles of sharing and involvement that Intesa Sanpaolo promotes with great impact throughout Italy, will welcome inside the catwalk on which the collections designed by ten companies in the sector from all over Italy will parade.
The 10 companies hosted on the catwalk thanks to Intesa Sanpaolo:
FRANCO FERRARO: Italian designer with over 40 years of experience in fashion, since 1974 he has been designing for private labels and producing his collections for men, women and accessories in Valsesia (Vercelli) with the "Franco Ferraro" brand also present in 51 stores in Korea. Franco Ferraro's creations anticipate fashion trends without excesses, in the name of balance and harmony. Garments that, over time, maintain all their charm and the value of excellent materials.
GAZEL: Contemporary, cosmopolitan, refined, exuberant but without excess. In Udine, in 2001, Alessandra Verona founded Gazèl ("beautiful girl" in the North African language), a Made in Italy clothing and fashion accessories company for a coordinated, eclectic and never banal total look. The collections are responsibly designed with creative reuse of raw materials. The core business is aimed at a targeted clientele in Italy and abroad that marries the brand's mission and identity as well as opening single-brand boutiques.
HANITA PUSH: Hanita is the flagship brand of Push srl, founded in 1993 by Carlo Casillo and Antonio Auricchio in Nola (Naples). Since 2008, the Hanita project involves the creation of a line based on high quality, 100% Made in Italy, at competitive prices. The commercial reference, represented by the first price of the big names, makes it possible to cover a rapidly expanding market share, meeting the needs of those who do not want to give up quality fashion without losing sight of the economic aspect. Among Hanita's top retailers are Lidia Shopping in Mantua, Mascheroni (Giussano), Michele Giglio in Palermo, Helme in Catania, Galiano in Naples, Galleria Graffiti (Corato-Bari), Foti – Reggio Calabria, Fratelli Marras in Alghero, Commerciale Murru (Cagliari), La Caprese – Ischia, Alberto (Capri).
MINAVARA: Born from the idea of a versatile and visionary entrepreneur and supported by collaborators with more than twenty years of experience in fashion, the Minavara project took shape in Milan in 2016 to respond to the need for an innovative, contemporary and wearable fashion style free. It is from this desire for charm that the genesis of the brand begins. The models are inspired by the geometries of trapezoids, rectangles and strong lines. The designs free the forms making the bodies vital and giving comfort to the beauty of the soft curves.
MANTÙ: Born in 2008, it is the Castor corporate brand. “Mantua me genuit” wrote Virgilio, and the brand takes its name from the noble Mantua, a city of many excellences where art, culture and tradition blend naturally into each other. A 100% Made in Italy brand, Mantù has its key connotations in the high quality of the product, in the absolute attention to detail and can boast a very high distribution profile.
MARTINO MIDALI: from the beginning in 1980 to today, the Milan group boasts 60 single-brand sales points distributed throughout the Italian territory. The made in Italy maison stands out on the market for its relaxed, soft and free from rigid structures, offering high quality clothing with wide and sinuous lines, capable of enhancing the beauty and style of every woman to the fullest. A fashion emancipated from the up to date fashion system. By eliminating the superfluous, the essence of a very personal and recognizable style is all in the name of a sophisticated naturalness.
OBLIQUE CREATIONS: is a prêt-à-porter brand born in 2006 based in Bologna. The OBLIQUE Collection is distributed in over 300 luxury and avant-garde boutiques. In addition to a showroom in Milan to serve Italy, the Middle and Far East, the brand is represented in showrooms in Düsseldorf (Germany and Switzerland), Salzburg (Austria), London (United Kingdom / Ireland), Prague (Czech Republic ), Kiev (Ukraine), Moscow (Russia/CIS) and New York (USA). Oblique Creations is also present with 8 single-brand boutiques in Russia, Ukraine and Saudi Arabia.
OLIVEIRA FABIANA: high fashion company born in Milan in 2017 and founded by the young Brazilian designer Fabiana Oliveira. The passion for sartorial research, for precious fabrics and attention to detail are the basis of the brand's philosophy for exclusively Italian creations. The brand is aimed at a woman with a strong personality and a style that elevates her character: powerful, determined, intense and passionate.
OLOBLU – Italian Beach Couture: is a swimwear and beachwear brand based in Milan. Elegance, a well-defined style, pure lines and a unique fit are the hallmarks of each collection. From beach-to-bar to day-to-night, each garment is designed to be worn across the board at any time. The SS2020 collection is a tribute to the glittering nights and disco music of Studio54 where famous models, rising stars of cinema and music showed off the most surprising looks. A tribute to the glam of the 70s.
STEFANO DE LELLIS: He was born in 2009 in Florence with the idea of creating unique accessories and pieces. The uniqueness and craftsmanship of these products make Stefano De Lellis' work refined and exclusive, so in 2010 the brand was structured and launched its first clothing collection. Even in the world of textiles, Stefano distinguishes his garments for cuts, applications, embroideries and stylistic choices that have the common denominator of making women seductive and refined. The brand is widespread in the best international squares from Luisaviaroma in Florence to the SoloModa store in Beirut and Jawahir riad in Saudi Arabia.
