MGID, a company active in the native advertising sector, has announced direct integration of Oracle Moat in its technology.
In detailing the agreement, Oracle Moat Analytics will provide MGID measurement of all indicators performance key of native and display campaigns such as visualisation, attention, frequency and reach on the target and the measurement of the increase in sales in order to be able to evaluate, in total transparency, the real value of the campaign.
"Measuring the performance and effectiveness of a campaign is essential for advertisers who want to improve their offer and provide a better user experience to the potential customer," he said. said Mark Kopera, Head of Product at Oracle Moat. “Our analyzes have always been an important tool for the brand that wants to invest because we provide, in total transparency, all the insights to evaluate the real impact of advertising spending. We look forward to partnering with MGID in creating value for advertisers around the world."
Sergii Denysenko, CEO of MGID, commented: “As our advertising expertise continues to evolve, we also want to provide the best-in-class solutions brands need to optimize campaigns and measure success. We are investing heavily in technology and know-how with the aim of transferring value to our advertisers who need to feel confident in their investment with MGID. Today we are thrilled to announce this new integration which is an important step in the constant qualitative growth of our offer.”
