Spectacular rebound for Mediaset in Piazza Affari. At the beginning, the Alfa stock rips up to a maximum rise of 9%, to then stabilize at around +7% (1,657 euros per share). The Berlusconi family group has come under the scrutiny of several business houses: Barclays upped the title rating to equalweight and Kepler to hold, while Banca Akros cut the recommendation to reduce.
Yesterday the group communicated data for 2012, closed with a net loss of 287,1 million euros, against the profit of 225 million recorded in 2011. This is the first red in the history of Mediaset, widely awaited by the markets and already announced last week by President Pier Silvio Berlusconi. The company explained that excluding the impacts deriving from restructuring costs, write-downs and provisions, the net result would have been negative for 47,2 million.
I revenues consolidated net income reached 3.720,7 million (4.250,2 in 2011), while the Ebit showed a loss of 235,4 million (538,7 last year). L'net financial debt group share decreased, going from 1.890,7 million on 2012 January 1.712,8 to 31 million on XNUMX December last.
As for the Italian market, consolidated net revenues amounted to 2.834,9 million (3.241,6 in 2011). The overall advertising sales of Publitalia '80 and Digitalia '08 amounted to 2.327,2 million, recording a drop of 16%, in line with the performance of the television advertising market.
Income from business Premium reached 518 million, substantially in line with 2011, while Ei Towers revenues grew to 233,8 million, against 162,3 million in 2011. Savings achieved in television activities reached 307,2 million and at the end of 2012 they exceeded the efficiency target of 250 million set out in the 2012-2014 three-year plan of savings for a total of 450 million.
As far as the television ratings, the Mediaset networks reached an overall average of 37,8% in prime time and 36,7% in the 24 hours. Canale 5 is the most viewed Italian channel in the commercial target both in prime time (18,1%) and in the 24 hours (16,7%).
In Spain the consolidated net revenues generated by the Mediaset Espana group reached 886,7 million, against 1.009,3 million in the same period of the previous year (-12,1%). Gross television advertising revenues amounted to 857,3 million euros compared to 1.006,3 million in 2011, while Ebit amounted to 48,8 million (164,5 in 2011) and net profit it reached 50,1 million (110,5 last year).
