Pirelli has signed an agreement with Luna Rossa Challenge to create a partnership that will be aimed at developing the multi-year project that will lead Luna Rossa to participate in the next edition of theAmerica's Cup, scheduled in New Zealand during 2021. Pirelli and Prada will be co-title sponsors of the boat and will detail their programs in an event to be organized soon. Now in its 36th edition, the America's Cup is the oldest trophy in the history of sport, involving the most technologically advanced boats in the world.
The project foresees, in the four-year period 2018-2021, a series of regattas, events and activities, which will see the two brands as protagonists. In 2019 the first two regattas of the America's Cup World Series will be held in the Mediterranean; in 2020 three more regattas of the America's Cup World Series will take place between Europe, the United States and Asia, which will conclude in December 2020 with the Christmas Race in Auckland; from January 2021, the Prada Cup, Challenger selection regattas, will also take place in Auckland, followed by the 36th edition of the America's Cup Presented by Prada, scheduled for March 2021.
Luna Rossa is at his side fifth participation in the Trophy and in this edition he is Challenger of Record, or the first challenger of the winning team of the last edition, Emirates team New Zealand. Patrizio Bertelli, President of Luna Rossa Challenge, declared: “Pirelli represents an ideal partner to tackle this new America's Cup challenge: its experience of over half a century at the highest world levels in high-tech sports will represent a significant asset within the to our project. In this sense, it is right to speak of a real collaboration between the Team and Pirelli".
“Pirelli – he declared Marco Tronchetti Provera, Executive Vice President and CEO of Pirelli – has chosen to be part of this project because it represents a sporting and technological challenge capable of taking Italy and the Pirelli brand all over the world. The America's Cup, like Formula 1 in engines, is the most prestigious sailing trophy, with a great history and tradition. It embodies values and is aimed at an audience of enthusiasts who coincide perfectly with those of Pirelli, allowing the company to continue to feed the brand, strengthening its positioning in high technologies with customers all over the world and its relationship with consumers both through traditional channels and through all the new digital platforms”.
