Economic theory says that in the development of a country there is a point where a leap in quality takes place. When the per capita income crosses a certain threshold, one enters the middle class, and the demand for the typical consumption of that class explodes, from a diversification of food products to cars and household appliances... This happened in China in the coastal strip and in the big cities, and this crucial transition, which enhances the absorption capacity of what is starting to be the largest outlet market in the world, is now preparing to touch the countryside. The Chinese hinterland was the last frontier in terms of labor supply. But now that wages have risen in areas of more intense industrialization and now that emigrants from the countryside to the cities increasingly return to the 'village' to put the skills they have acquired to good use, well-being also arrives in that part of the Chinese subcontinent.
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