Italgas celebrates its 180 years of history with a prize competition and an initiative that will touch the 4 major Italian cities. The first campaign of the new Italgas brand will also be launched to support the initiatives. To immortalize it, Carioca Studio was chosen, one of the most prestigious photographic studios of international renown, in second place in the list of the best advertising photographers of Lürzer's Archive.
Italgas will turn 180 on 12 September, but will start the celebrations as early as 12 June with a tour of the main Italian stations, where it will be possible to participate in the "180 these days" competition. People will be able to interact with an installation in the shape of a counter and try to total the "180" years of Italgas. Up for grabs is a 50 euro Mondadori Store gift card per hour and a Fiat 500L methane as the final prize.
La first stop will be at Milan Central Station, in the Galleria delle Carrozze which until 18 June will be entirely set up with the exclusive shots of the anniversary. Afterwards, the tour of the stations will continue with stops in Rome from 10 to 17 September, Naples from 16 to 22 October and Turin from 6 to 12 November.
