In 2025 the informative and training activities of the Savings Museum of Intesa Sanpaolo they involved 154.000 users, including 132.500 primary and secondary school students and 21.500 adults, achieved through events, dedicated outreach/educational initiatives, and educational visits, with a total of over 2.500 hours of training delivered (at the Museum or live online), demonstrating an increasingly informed demand for quality financial education. The results achieved throughout the year confirm the strength of the Savings Museum model, with an educational approach based on edutainment, research, and impact assessment, effectively combining physical and digital presence.
Jeanne Paladin, Director and curator of the Savings MuseumHe states: "2025 represented a year of consolidation and further growth for the Museum of Savings, in an economic and social context that increasingly highlights the importance of financial education as a key driver of individual and collective well-being. In a country that continues to experience significant financial literacy gaps, our daily commitment has focused on making financial knowledge and skills accessible, understandable, and truly useful to people throughout their lives."
The common thread of all the Museum's initiatives is the active and inclusive teaching, capable of transforming often abstract economic and financial concepts into concrete and engaging experiences, promoting effective and lasting learning. Among its objectives is to prepare the next generation to live confidently and responsibly in an ever-changing world, helping them develop the transversal skills essential to addressing the economic and social challenges of the future.
Through a monthly schedule of outreach eventsThe Museum of Savings promotes the dissemination of financial literacy among schoolchildren and adults. Events are held in a hybrid format, utilizing formats geared toward edutainment and cross-fertilization with diverse disciplines and sectors such as literature, art, mathematics, film, and more. The main topics covered include the basic concepts of financial education, digital security in online transactions and payments, responsible consumption, as well as highly topical issues such as investing in human capital, protection against fraud and financial abuse, sustainability, and social inclusion.
In 2025, the results of the survey “Optimism is the salt of life,” conducted by the Museum of Savings in October 2024 on a sample of 3.868 participants representative of the Italian population aged 18 to 74. The research aimed to explore how optimism (or hope), happiness, and planning skills influence peace of mind when dealing with personal financial issues. In summary, it emerges that hope/optimism and happiness represent a source of motivation and resilience that facilitates effective financial planning. Effective financial planning, in turn, improves personal finance management, reducing financial anxiety and allowing individuals to face financial challenges with greater confidence and peace of mind, improving overall well-being.
In terms of education, a total of approximately 8.400 students participated in in-person learning activities, while over 124.000 were involved in remote learning activities, always with the support of a tutor, for a total of 1.581 activities and 2.266 hours of training provided. The Savings Museum's commitment also extends beyond national borders: thanks to FLITIN – Financial Literacy International Network – they have in fact been over 12.400 students involved in Albania, Bosnia and Herzegovina, Croatia, Egypt, Moldova, Romania, Serbia, Slovenia, Slovakia and Hungary, helping to spread financial culture internationally.
The Capital Law of March 5, 2024, integrated financial education into mandatory civic education curricula in all Italian schools, from elementary to high school. To better meet teachers' growing need for tools and content to support financial education in the classroom, over the past year the Museum of Savings has consolidated a series of structured educational programs for schools of all levels. This commitment has been promoted by the Museum for years with an innovative and engaging approach to financial education. Activity reports integral is also available on Savings Museum website in the contents section.
Furthermore, this year the Savings Museum will be one of the protagonists of Gen26, the education program for the Milan-Cortina 2026 Olympic and Paralympic Winter GamesGen26 is the educational and social initiative conceived by the Milano Cortina 2026 Foundation with the aim of engaging the new Italian generations on the journey towards the Olympic and Paralympic Winter Games, making them active protagonists in the discovery and application of the founding values of sport. Gen26 aims to spread awareness of universal values such as respect, inclusion, equal dignity, sustainability, and commitment to achieving a goal, while promoting healthy lifestyles and daily sports participation among children, adolescents, and young adults through a series of educational and participatory activities.
The Museum will contribute to the program with proposals for financial education and culture and with a series of educational and outreach activities The program will involve primary and secondary schools and some athletes. The Savings Museum will dedicate a series of interviews to them, exploring their relationship with money, starting with the awareness that the world of sport is often characterized by rapid careers and fluctuating income streams.
